Transparency just might be the buzzword of the decade. You wouldn’t know it, though, if you had to decipher a hospital bill or translate the mumbo jumbo of a health-insurance policy. Ahead of PRNEWS’ Top Women in Healthcare Communications awards luncheon next week in NYC, we asked several awards finalists to discuss the tricky subject of getting closer to clarity in healthcare communications.
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White House ‘Social Media Summit’: No Facebook, No Twitter, No Transparency
July 8th, 2019 by Justin JoffeSo, the White House plans to host its first ever social media conference this Thursday. But Facebook or Twitter have not been invited. What does a social media summit look like without two of the biggest platforms participating? And who’s going to this thing, anyway? The White House has been mum. But based on what we do know, we take look at what might be discussed.
First Person: Carmen Collins, the Social Media Strategizer Behind #WeAreCisco
July 8th, 2019 by Melissa HoffmannIn this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.
Webinar Recap: Win Coverage in Today’s Multifaceted Media Landscape
July 5th, 2019 by Seth ArensteinDigital technology has changed nearly every aspect of media. There are fewer major media outlets, though niche publications and online news sites have grown. And PR pros now greatly outnumber content creators (formerly known as writers, editors or reporters). What does all this mean for those PR pros engaged in media relations? A trio of senior PR professionals addressed this question during a recent PRNEWS webinar. A summary of their ideas follows.
Do You Know Your SEO? A Quiz for Communicators
July 5th, 2019 by PR News EditorsHere at PRNEWS, we regularly meet communicators who just can’t get enough SEO training. We want to know best practices for SEO, but don’t know where to begin—and the rules keep shifting! Ahead of our Digital Boot Camp: Using Google Tools for Communicators immersion class later this month at NYC’s Yale Club, test your understanding of what SEO means for communicators with this handy quiz.
Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues
July 3rd, 2019 by Justin JoffeFacebook thinks that Libra will incentivize small businesses to transact more on the platform. In turn, this will create economic growth and allow Facebook to garner more ad revenue. Today, however, the federal government officially said “not so fast.” The U.S. House Committee on Financial Services published a letter addressed to Facebook that calls on the social network to halt its cryptocurrency plans.
Physician Makes the Case That Communications Is Vital to Your Health
July 3rd, 2019 by Seth ArensteinCommunicators take pride in the messages they craft. They consider their work important. For Dr. Jennifer Mieres, a cardiologist and the keynote speaker at PRNEWS’ Top Women in Healthcare Communications awards luncheon later this month, communicating health information to the public is vital. Her goal is to ensure people have a sound understanding of their role in preventing disease. From there, they can become empowered partners in their healthcare, she says.
Why Nike Removed a Flag From Its Shoe on Kaepernick’s Advice
July 2nd, 2019 by Justin JoffeNike has doubled-down on its relationship with Kaepernick by taking his advice and deciding to pull the release of its limited Air Max 1 Quick Strike Fourth of July shoe, which was to be released this week to commemorate Independence Day. For communicators wondering what a true spokesperson partnership should look like, here are some teachable takeaways.
How to Activate Customers to Become Part of a Social Movement
July 1st, 2019 by Nicole SchumanThe modern consumer holds a world of information at their fingertips. They can research companies to the finest minute detail—including working conditions and the CEO’s latest political contributions. Younger generations hold companies accountable, and want to make purchases with those who uphold an authentically purposeful agenda surrounding their products and promotion.
A Journalist Tells All: Busy Daily News Reporters Like to Laugh, Too!
July 1st, 2019 by Eileen Simonson HieblerIf you want to capture the attention of Baltimore Sun investigative reporter Doug Donovan as he navigates hundreds of emails daily, you’d better keep the topic relevant to the areas he covers—and try to make him laugh! A funny subject line is pretty much a guarantee that he will open your message. Donovan shared with PRNEWS some tips for success with reaching a busy reporter with your pitch, and examples of some subject lines that actually won his click.