Stories by Mark Renfree

Why You Need a Social Media Kill Switch During a Crisis

January 28th, 2020 by

One of the complexities of PR crises is ensuring that, aside from crisis response, the company’s day-to-day work continues. Sometimes, though, normal work flow becomes the problem. For example, regularly scheduled social content posted during a crisis, or immediately after, can become a tone-deaf disaster. That’s why a social media kill switch can help immensely.

PRNEWS Honors Year’s Top Communicators at PR People Awards

December 13th, 2019 by

The work of public relations typically happens behind the scenes, but at yesterday’s 2019 PR People Awards and Rising Stars 30 & Under Awards PRNEWS put the spotlight on the communicators behind some of the year’s most impactful work. While the awards honored individuals, many of the recipients emphasized the importance of their colleagues in their success throughout the year and in their careers.

SEO on a Budget: How to Stay Searchable Using Free Tools

September 11th, 2019 by

The privilege of pulling the data can sometimes cost thousands of dollars. With top-flight offerings requiring a significant buy-in, it’s easy to believe that SEO requires deep pockets. With a little effort, what’s freely available online can give you the same results as the heavy hitters in the industry. The expensive tools will do all the analysis for you, taking all the disparate data points presenting them in one place. But if you’re willing to do the work, you can avoid the big spend.

How to Research the Reporters You Want to Pitch

August 5th, 2019 by

When it comes to pitching reporters, the more things change, the more they stay the same. While Twitter and contacts saved to your phone replace Rolodexes, much of the work to land impactful placements remains developing solid relationships with reporters. Software offerings can give you a list of potential media contacts in a few minutes, but seasoned pros still caution against blasting reporters with generic emails.

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Teresa White, Aflac It was unlikely for a woman with Teresa White’s background to beat the odds. Having grown up in low-income housing and raised by a single parent, the statistics that haunt the… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: HP Inc. – Bringing HP’s Culture of Diversity and Innovation to Life Women, who will control two thirds of consumer wealth over the next decade, continue to face challenges around equality in the workforce—especially… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Imprenta Communications Group – Plastic Pollution Awareness Campaign Communities of color make up a majority of California’s population, yet they remain largely unrepresented in the state’s mainstream environmental movement. The long-term strength of California’s environmental… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Lubrizol Corporation – Rebrand Lubrizol Diversity and Inclusion (D&I) The Lubrizol Corporation is a technology-driven company that combines complex specialty chemicals to optimize the quality and value of its customers’ products while reducing their… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Mastercard – Launch and Implementation of the PRIDE BRG Mexico and Central America Chapter of Mastercard MasterCard set out to leverage diversity in 2016 by promoting awareness and inclusion for all MasterCard employees, fostering… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Maxine Williams, Facebook Since joining Facebook three years ago, Maxine Williams and her team have encouraged and supported the entire company as Facebook works hard to increase diversity within its culture. Williams developed a… Continued