Stories by Mark Renfree

How to Research the Reporters You Want to Pitch

August 5th, 2019 by

When it comes to pitching reporters, the more things change, the more they stay the same. While Twitter and contacts saved to your phone replace Rolodexes, much of the work to land impactful placements remains developing solid relationships with reporters. Software offerings can give you a list of potential media contacts in a few minutes, but seasoned pros still caution against blasting reporters with generic emails.

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Teresa White, Aflac It was unlikely for a woman with Teresa White’s background to beat the odds. Having grown up in low-income housing and raised by a single parent, the statistics that haunt the… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: HP Inc. – Bringing HP’s Culture of Diversity and Innovation to Life Women, who will control two thirds of consumer wealth over the next decade, continue to face challenges around equality in the workforce—especially… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Imprenta Communications Group – Plastic Pollution Awareness Campaign Communities of color make up a majority of California’s population, yet they remain largely unrepresented in the state’s mainstream environmental movement. The long-term strength of California’s environmental… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Lubrizol Corporation – Rebrand Lubrizol Diversity and Inclusion (D&I) The Lubrizol Corporation is a technology-driven company that combines complex specialty chemicals to optimize the quality and value of its customers’ products while reducing their… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Mastercard – Launch and Implementation of the PRIDE BRG Mexico and Central America Chapter of Mastercard MasterCard set out to leverage diversity in 2016 by promoting awareness and inclusion for all MasterCard employees, fostering… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Maxine Williams, Facebook Since joining Facebook three years ago, Maxine Williams and her team have encouraged and supported the entire company as Facebook works hard to increase diversity within its culture. Williams developed a… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Moet Hennessy USA – Women @ MHUSA Initiative In 2015, Moet Hennessy USA formed Women @ MHUSA, an employee-based initiative with the goal of providing positive and uplifting resources for women within the organization.… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Paul Rosengren, PSEG For the past three years, PSEG has been on a diversity inclusion journey, and Paul Lief Rosengren has been there every step along the way. An energy company based in New… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Realogy Holdings Corp. – Diversity + Inclusion Council In 2016 Realogy Holdings Corp. set out to increase the number of employee resource groups (ERGs) available throughout its entire enterprise. ERGs act as a sounding… Continued