As news fatigue sets in, communicators are left with an uphill battle. The situation changes daily, with deaths and infections ever-increasing and new policies and information about how individuals can stay safe being updated constantly. People still need information, the challenge for PR is to make sure they get it.
Stories by Mark Renfree
As PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.
No matter the size of your company, mistakes happen, issues occur. Once there you have several options. You can own the situation, apologize heartily and announce a plan of action. Or you could say nothing and hope the situation remains a secret. Last, you could issue a weak apology and hope the whole thing blows over. PRNEWS Crisis and Measurement Summit speaker Bobby Amirshahi, SVP at Univision, explains the good, the bad and the ugly of crisis apologia.
One of the complexities of PR crises is ensuring that, aside from crisis response, the company’s day-to-day work continues. Sometimes, though, normal work flow becomes the problem. For example, regularly scheduled social content posted during a crisis, or immediately after, can become a tone-deaf disaster. That’s why a social media kill switch can help immensely.
The work of public relations typically happens behind the scenes, but at yesterday’s 2019 PR People Awards and Rising Stars 30 & Under Awards PRNEWS put the spotlight on the communicators behind some of the year’s most impactful work. While the awards honored individuals, many of the recipients emphasized the importance of their colleagues in their success throughout the year and in their careers.
The privilege of pulling the data can sometimes cost thousands of dollars. With top-flight offerings requiring a significant buy-in, it’s easy to believe that SEO requires deep pockets. With a little effort, what’s freely available online can give you the same results as the heavy hitters in the industry. The expensive tools will do all the analysis for you, taking all the disparate data points presenting them in one place. But if you’re willing to do the work, you can avoid the big spend.
When it comes to pitching reporters, the more things change, the more they stay the same. While Twitter and contacts saved to your phone replace Rolodexes, much of the work to land impactful placements remains developing solid relationships with reporters. Software offerings can give you a list of potential media contacts in a few minutes, but seasoned pros still caution against blasting reporters with generic emails.
Winner: Teresa White, Aflac It was unlikely for a woman with Teresa White’s background to beat the odds. Having grown up in low-income housing and raised by a single parent, the statistics that haunt the… Continued
Winner: HP Inc. – Bringing HP’s Culture of Diversity and Innovation to Life Women, who will control two thirds of consumer wealth over the next decade, continue to face challenges around equality in the workforce—especially… Continued
Winner: Imprenta Communications Group – Plastic Pollution Awareness Campaign Communities of color make up a majority of California’s population, yet they remain largely unrepresented in the state’s mainstream environmental movement. The long-term strength of California’s environmental… Continued