Porter Novelli SVP Dwayna Haley and Neil Foote, president of the National Black Public Relations Society, talk to PRNEWS Editor Seth Arenstein about diversity in communications.
Stories by Mark Renfree
Despite how the world’s changed in recent months, the fundamental axiom of media relations remains unchallenged.
Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.
COVID-19 radically changed every aspect of our personal and professional lives. In this time of disruption, it’s important to take a moment to reorganize.
As news fatigue sets in, communicators are left with an uphill battle. The situation changes daily, with deaths and infections ever-increasing and new policies and information about how individuals can stay safe being updated constantly. People still need information, the challenge for PR is to make sure they get it.
As PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.
No matter the size of your company, mistakes happen, issues occur. Once there you have several options. You can own the situation, apologize heartily and announce a plan of action. Or you could say nothing and hope the situation remains a secret. Last, you could issue a weak apology and hope the whole thing blows over. PRNEWS Crisis and Measurement Summit speaker Bobby Amirshahi, SVP at Univision, explains the good, the bad and the ugly of crisis apologia.
One of the complexities of PR crises is ensuring that, aside from crisis response, the company’s day-to-day work continues. Sometimes, though, normal work flow becomes the problem. For example, regularly scheduled social content posted during a crisis, or immediately after, can become a tone-deaf disaster. That’s why a social media kill switch can help immensely.
The work of public relations typically happens behind the scenes, but at yesterday’s 2019 PR People Awards and Rising Stars 30 & Under Awards PRNEWS put the spotlight on the communicators behind some of the year’s most impactful work. While the awards honored individuals, many of the recipients emphasized the importance of their colleagues in their success throughout the year and in their careers.