Stories by Mark Renfree

WNBA Dedicates Season to Social Justice, One Owner’s Pushback Sparks Controversy

July 8th, 2020 by

The WNBA and its players association announced on Monday that the league is dedicating its 2020 season to social justice, but one owner’s dissent sparked outrage among players.

[VIDEO] Dwayna Haley and Neil Foote talk with PRNEWS about Diversity in Communications

June 8th, 2020 by

Porter Novelli SVP Dwayna Haley and Neil Foote, president of the National Black Public Relations Society, talk to PRNEWS Editor Seth Arenstein about diversity in communications.

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WEBINAR RECAP: Media Relations Strategy in the Midst of a Global Crisis

April 30th, 2020 by

Despite how the world’s changed in recent months, the fundamental axiom of media relations remains unchallenged.

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Show Consumers How You’re Keeping Them Safe

April 27th, 2020 by

If you’re doing contactless pick-ups, taking online orders, having staff and shoppers wear masks and gloves and following protocols based on best practices for social distancing, your customers need to know.

TikTok app

How to Determine Whether TikTok is Right for Your Brand

April 15th, 2020 by

Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.

headline changes in 2020

How Communicators Can Reorganize During the COVID-19 Pandemic

April 9th, 2020 by

COVID-19 radically changed every aspect of our personal and professional lives. In this time of disruption, it’s important to take a moment to reorganize.

man with hammer watching the news

How PR Can Break Through COVID-19 News Fatigue

April 2nd, 2020 by

As news fatigue sets in, communicators are left with an uphill battle. The situation changes daily, with deaths and infections ever-increasing and new policies and information about how individuals can stay safe being updated constantly. People still need information, the challenge for PR is to make sure they get it.

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For Some Brands, COVID-19 Response Carries Spirit of Previous CSR Efforts

March 27th, 2020 by

As PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.

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The Case for Cancelling the Phrase ‘We Missed the Mark’ in Apologies

February 11th, 2020 by

No matter the size of your company, mistakes happen, issues occur. Once there you have several options. You can own the situation, apologize heartily and announce a plan of action. Or you could say nothing and hope the situation remains a secret. Last, you could issue a weak apology and hope the whole thing blows over. PRNEWS Crisis and Measurement Summit speaker Bobby Amirshahi, SVP at Univision, explains the good, the bad and the ugly of crisis apologia.

Why You Need a Social Media Kill Switch During a Crisis

January 28th, 2020 by

One of the complexities of PR crises is ensuring that, aside from crisis response, the company’s day-to-day work continues. Sometimes, though, normal work flow becomes the problem. For example, regularly scheduled social content posted during a crisis, or immediately after, can become a tone-deaf disaster. That’s why a social media kill switch can help immensely.