Latest Posts

CrowdStrike blue screen during a giant global tech outage in July 2024

Sorry, Not Sorry: Did CrowdStrike’s CEO Really Owe the Public an Immediate Apology?

July 23rd, 2024 by

If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.

Group of strong women climbing highly on the stairs, hold hands and help each other. Females community with different ethnicity represent friendship, sisterhood.

Understanding Misogynoir and its Impact on Public Relations

July 23rd, 2024 by

Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.

President Biden announced he would withdraw from the race on July 21 directly through his social media accounts.

Biden Breaks His Own News, Bypasses Mainstream Media

July 23rd, 2024 by

Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.

Black woman with 5g smartphone for social media typing, digital chat app or check location on blue wall background space mockup. Teenager gen z girl on cellphone for youth online website networking

Social Media for PR Campaigns: Adapt for a New Audience

July 19th, 2024 by

While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.

a sample of Sticker Mule's stickers which includes the google and youtube logos

PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady

July 18th, 2024 by

This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

iPhone with TikTok app logo on the screen. red-blue background

TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video

July 18th, 2024 by

At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.

July 4th 2024 president Joe Biden and First Lady Dr. Jill biden hosted a barbecue with active-duty with military service members and their families at the White House in Washington DC

Leadership Crisis Lessons from Biden’s Presidential Campaign

July 16th, 2024 by

This “live action case study” following President Biden’s recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management.

Why Companies Fail At Influencer Marketing

July 15th, 2024 by

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

Cover of the Economist with a walker with a Presidential seal on it for the cover story, No Way to Run a Country

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

July 11th, 2024 by

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?