Latest Posts

Tips to Help PR Pros Ditch Their Device on Vacation

May 24th, 2019 by

Not long ago, one of the pleasures of taking vacation was being completely out of touch with the daily grind. Today, though, too many PR pros check in with the office during vacation. Worse, we chronicle our trip. While it sounds radical, try unplugging your phone before vacation begins. You might be surprised how much it boosts your creativity. Tips in this post will help you disconnect.

What We Learned From Muck Rack’s ‘State of PR in 2019’ Survey [INFOGRAPHIC]

May 24th, 2019 by

Muck Rack recently surveyed over 800 PR professionals, ranging from coordinators at boutique agencies to Chief Communications Officers at major global brands, to take a pulse on the state of PR in 2019. Among its questions, the survey looked at how communicators are spending their time, their money, and what software they use. Muck Rack will drill deeper into these results at PR News Google Bootcamp for Communicators, taking place on July 17th at the Yale Club in NYC. Looking at these survey findings, it’s easy to see why a base level of tech literacy is not only helpful, but necessary for PR pros— the results remind us that measuring success remains the number one challenge for our profession.

Thanks to Amazon, Marketers May Be Able to Read Consumer Emotions

May 23rd, 2019 by

There is always more to the story of data collection than just a consumer’s well-being. For Amazon, and marketers everywhere, emotional-recognition voice software could help provide the most specific personal insights to date to promote product recommendations, targeted ads, and eventually, the creation of products that could impact and relate to mental and physical health.

Interviewing the Interviewer: How to Reach a Reporter in Niche Media

May 23rd, 2019 by

Let’s face it. We are all busy! Trying to get your content in front of a reporter can be challenging and at times, downright impossible. These quick tips will load your toolbox, broaden your reach, and limit your frustrations. Read on as George Matysek Jr., digital editor of the Archdiocese of Baltimore, shares what captures his attention and gets your message noticed.

The Players Tribune Allows Athletes to Take PR Into Their Own Hands

May 22nd, 2019 by

The Players’ Tribune will celebrate its fifth birthday this fall, and even with its distinct focus on first-person content from athletes, the content structure and delivery has evolved with the times. In addition to written content, TPT has taken on video and podcasting, as well as event marketing—whatever medium it needs to take to deliver the best treatment for an athlete’s story.

How a Solid Brand Persona Can Boost Your Business

May 22nd, 2019 by

Brand personas as a concept has been gaining ground as businesses seek for new ways to differentiate themselves and gain competitive advantage in the face of increased competition and generational shifts in loyalty. Differentiation through personality is a way to keep consumers loyal to a brand even though other elements may resist differentiation (i.e., service, product selection, and price). How can you determine your brand’s persona and apply this to your strategy?

Pack Your Work With Emotion, and Other Tips From Platinum PR Honorees

May 22nd, 2019 by

Earlier this month we asked questions of communicators who were honored as PR Professionals of the Year during 2018’s PRNEWS Platinum Awards luncheon in NY. We asked about improving relations with journalists, how brands can maintain a human touch in a tech-driven world and several other topics.

US Olympic athlete Alysia Montano

Nike’s Quick Response to Maternity Snafu Shows Brand’s PR Acumen

May 21st, 2019 by

Nike found itself in the midst of a major PR crisis when The New York Times published an opinion piece on Mother’s Day revealed Nike did not provide pregnant athletes with paid maternity leave. Nike has now released a statement saying that all future contracts will be written to protect pregnant athletes from discrimination. In this action, Nike is clearly following the crisis management playbook and changed the narrative in its favor in its quick remediation. What can we, as PR professionals, learn from this?

Tips for Communicators During Mental Health Month

May 21st, 2019 by

May is Mental Health Awareness Month. Since “PR executive” is on the 2019 list of top 10 most stressful jobs, it’s important for communicators, and those who manage and employ them, to consider ways to overcome stress and other mental health issues. Creating an open culture is one tactic that may help mental health and improve communications results.

University of Maryland’s Latest Crisis Shows It Hasn’t Learned a Thing

May 21st, 2019 by

The communications team at University of Maryland College Park must know that its past year has been bereft with poor decision-making. Last fall, the school  made headlines for its poor handling of a crisis after student and athlete Jordan McNair was found dead following a rigorous football practice. Now the beleaguered school finds another crisis on its hands, once again exacerbated by poor communications and a defensive strategy that horribly backfired.