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Amidst New Accusations of Gender Bias, Facebook Ads are Once Again the Culprit

September 19th, 2018 by

All recent accusations of bias have one thing in common, the same thing that Facebook has dodged questions of reform or regulation over and generally failed to directly address: its proprietary, micro-targeting ad platform. It was this ad platform that allowed the Russians to pay for propaganda in rubles, it was this ad platform that allowed Cambridge Analytica to manipulate its third-party audience categories, and it was this ad platform that has brought the latest accusations of gender bias back to Facebook.

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Research Finds Brands Don’t Prioritize Employee Engagement [INFOGRAPHIC]

September 19th, 2018 by

A key factor in recruiting and maintaining a fulfilled and productive workforce is good internal communications throughout the company. An engaged employee, who feels that their company is keeping them informed and prioritizing their well-being, is a happy employee. But how many businesses are actually making internal communications a priority? Not as many as there should be, according to a recent infographic from Arthur J. Gallagher & Co., a risk management, insurance and consulting firm.

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FEMA Chief’s Future May Depend on Public Perception

September 18th, 2018 by

Mention the crisis FEMA is dealing with at the moment and most people probably think you’re referring to the agency’s work to assist residents of the Carolinas as they battle flooding from Hurricane Florence. Instead you could be thinking of the travel scandal challenging FEMA administrator Brock Long. Part of Long’s problem is a PR issue: the government administrator brand is tainted.

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Diversity at the Emmys: Actors of Color Snubbed Despite Assurances of Inclusion

September 18th, 2018 by

The 70th annual Primetime Emmy awards talked the talk about increasing diversity on television and Hollywood at large, but did not walk the walk. Despite numerous jokes and skits poking fun at the traditional snubbing of people of color in the entertainment industry, and the most diverse group of nominees in the history of the program, 22 of the 26 award winners were white.

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The PR Implications of Judge Kavanaugh’s Situation

September 17th, 2018 by

Several principles of PR and crisis communications can be applied to the situation involving Judge Brett Kavanaugh and his accuser, Dr. Christine Blasey Ford. Now that Dr. Ford has identified herself, the issue has moved from the Senate to the court of public opinion, a venue where facts and legal arguments are sometimes immaterial. In this court, public perception is king.

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Love Won: How HRC’s Platinum Hall of Fame Winning Logo Sparked a Movement

September 17th, 2018 by

Human Rights Campaign’s red equality logo put the spotlight on HRC and spread awareness about the organization. Whether the logo is seen on a T-shirt or a lawmaker’s lapel, it sends a message that the Human Rights Campaign and its supporters remain vigilant in the fight for LGBTQ equality. To celebrate HRC’s induction into the 2018 Platinum Hall of Fame, PR News sat down with HRC’s senior design director Robert Villaflor to learn more about the inner workings of the campaign.

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Can a Good Endorsement be Bad PR? The New Apple Watch May Save Lives, But It’ll Cost You

September 17th, 2018 by

A good endorsement from the FDA could actually turn out to be bad PR for Apple, a company known to offer its newest proprietary tech at premium prices, as people who need the tech might not be able to afford it. The issue of life-saving resources that are unaffordable to many recalls several recent instances when pharmaceutical companies have made headlines for raising the price of their medications to such exorbitant numbers that those without insurance deemed the gouging to be a death sentence.

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Is Mueller’s Silence His PR Lesson?

September 14th, 2018 by

Considering how often President Trump attacks him, special counsel Robert Mueller seems to be ignoring the PR maxim that if you don’t write your own narrative, someone else will do it for you. On the other hand, Mueller might prefer to allow the 30+ indictments he’s produced to do the talking for him.

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Brands Must Innovate and Regulate Technology to Meet Consumer Demands [Report]

September 14th, 2018 by

Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.

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A Decade After Our Economy Crashed, Financial PR Still Has a Transparency Problem

September 13th, 2018 by

Goldman Sachs offered a blanket denial to the reporting from a story published earlier this week in the New York Times, which accuses Goldman of dismissing claims from a top executive who used the firm’s own whistleblower hotline to call out a litany of ethical violations he saw from the inside. Goldman’s statements on the matter call to question why transparency and accountability remain so difficult for the bank to put into practice, and its statements similarly raise more questions.