According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.
Latest Posts
Before You Hit Send: Making Ethics Part of the Workflow
September 29th, 2026 by Matthew MarcialThe PRSA Code of Ethics offers a foundation for communicators for addressing ethical dilemmas long before they become a major problem.
PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash’s Rare Admission and What Holiday Shoppers Really Want From Brands
September 24th, 2026 by Nicole SchumanPR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.
Climate Comms is Broken. Here is What Actually Resonates.
September 23rd, 2026 by Whitney DaileyFear. Guilt. Pressure. These are emotions most climate communicators are familiar with. Many have believed them to be the key to get individuals and organizations to pay attention, to act and to care. Yet despite… Continued
Ask a Journalist: Jack O’Brien on Audience Trust and Telling Stories That Connect
September 22nd, 2026 by Ariane LovellJack O’Brien, the Executive Editor at Medical Marketing and Media, details the traits and attributes a publicist should have to earn journalists’ trust and much more.
Your Client Didn’t Share the Podcast Episode. The Host Noticed.
September 21st, 2026 by Brian HartWhen a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.
PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion
September 17th, 2026 by Nicole SchumanPR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.
The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold
September 16th, 2026 by Rich LuchetteIn a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”
What Brands Can Learn from the U.S. Open’s Creator Controversy
September 15th, 2026 by Ashley StoneyWhat exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
25 Years Later, the PR Community Reflects on Sept. 11
September 10th, 2026 by Nicole SchumanTwenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words when words feel impossible.