Yesterday, Bloomberg cited a 2018 Pew Research Center study that found YouTube to be the most popular online platform among those in rural America—at 59 percent—drawing more eyes than Facebook, Instagram, Twitter and more. This trend comes bundled with some strong takeaways for communicators about why how-to, service-oriented content always does well and why YouTube is a more powerful platform for engagement than many PR Pros realize.
In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.
More, more, more seems the catchphrase of the digital way of life. Perhaps, though, we’ve reached an inflection point. Several social media and digital thinkers lately have started to espouse the need for a less-is-more viewpoint. The latest is John Shehata, a Condé Nast VP, who argues that instead of creating more and more content that few will read, a path to success is to use SEO analysis to pick evergreen content that can be strategically refreshed and re-published.
For the better part of the century, women have been underrepresented in every corner of the market, plastered into the rigid roles of the cleaning moms, loyal wives, and unintelligent accessories to men. This inequality has been expressed through hyper-sexualized ads and subtler degradation in the mainstream media. So, how will PR respond to this change, heated by the fury of millions of women exhausted from being inaccurately characterized and appealed to?
PRNEWS has learned that, as the story of Oglivy’s work with the Customs and Border Patrol broke, its Mexico division is also winning awards for its work with clients like its Refugee Nation Olympic team and AeroMexico, whose primary advertising campaign criticizes President Trump’s immigration policies.
Social media guru and Thrillist audience development director Erin Weaver served up wisdom backed by personal flare at PRNEWS’ Digital Bootcamp yesterday, emphasizing the value of content and illustrating for the audience why excelling at Google Analytics is a goal worth prioritizing.
Change is an inevitable part of business. Markets and companies mature, tastes change, competitors emerge, reputation issues argue for a name change. But when is the right time for your brand or organization to rebrand? 5WPR founder/CEO Ronn Torossian offers five signs that might indicate it’s time for a company to rebrand.
Healthcare is without a doubt one of the most impactful, polarizing and challenging spaces in which to work in PR. And being a woman in any industry is also a challenge. At the Women in Healthcare Communications Awards Luncheon at the Yale Club, PRNEWS recognized a handful of women who are not only owning their senior communications leadership roles in the healthcare space, but also striving in their jobs to improve the health and wellbeing of us all.
You want to get this social influencer thing down. We all do. But not everyone can get George Clooney to push their wares, like Nespresso did. Still, you’ve got good products and you need to get the word out. So how do you choose the ideal influencer? And more importantly, how can you tell if your choice was the right one?
Whether or not Alexa or Siri are your best girlfriends, public relations practitioners should research and explore the extent to which their organizations use AI and its performance. According to the Marketing Artificial Intelligence Institute: “AI is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.” While AI may seem smart enough to set and forget, responsible pr pros should lean in to the learning, advantages and possible disadvantages the tools may provide.