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Lucky Charms activation at Kappa Delta's University of Arkansas's sorority house

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like

August 20th, 2026 by

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

What ESPN’s Layoff Memo Reveals About the Plan Behind It

August 19th, 2026 by

Last month ESPN cut staff as part of a round of layoffs tied to its takeover of NFL Network. Chairman Jimmy Pitaro sent employees a memo explaining the move, but there was some criticism.

journalist interviewing angry businessman near camera

Your Company Grew Overnight. Your Founder’s Media Skills Didn’t.

August 18th, 2026 by

The skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.

young man standing in a restaurant cash register queue

AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors

August 17th, 2026 by

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

PR Roundup features a debate on the Claude watermark and a giant hairball rolling through NYC as an experiential activation for k18 haircare

PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC

August 13th, 2026 by

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through… Continued

The Crisis Air Canada Had Five Years to Prepare For

August 12th, 2026 by

In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated  their families,  colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued

5 Questions With Dini von Mueffling of Dini von Mueffling Communications title card for the 5 Questions With podcast

Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR

August 11th, 2026 by

In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.

Art collage, Hands hold megaphones on either side of a laptop screen, symbolizing the power of digital media in amplifying communication. Various digital outreach strategies are visualized.

The Right Way to Turn Social Media Into News Coverage

August 10th, 2026 by

Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.

A Buc‑ee’s roadside convenience superstore displays its signature beaver‑mascot logo and bold red lettering on a light‑colored façade along a Texas travel corridor, reflecting the chain’s oversized retail footprint and its role in regional highway culture. Houston, TX

PR Roundup: Buc-ee’s Trademark Trouble, DuckDuckGo’s Brilliant Non-Product and a Data Wake-Up Call for Communicators

August 6th, 2026 by

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

PRNEWS Announces 2026 People of the Year

August 6th, 2026 by

PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.