Latest Posts

5 Simple SEO Tips to Help Generate Business Leads

September 28th, 2020 by

It’s an age-old question (well, not quite): ‘Beyond keywords, how can I get better search results on Google?’ That question bleeds into another one, which really is a classic: ‘How do I generate business leads?’ Veteran communicator David Landis has five easy tips that may lead to you having an inbox overflowing with leads.

mics on panel

Ask a Reporter: Hillary Maglin, Assistant Digital Editor, Travel + Leisure

September 28th, 2020 by

Recently, our team at PRNEWS decided to revive a series for our readers: “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that just won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter” we will interview a fellow journalist, finding out what works best for them when it comes to media relations.

PR Pros Eye Surveys About Online Shopping, Racism, Trust in Tech

September 25th, 2020 by

While you might not like the buzzword phrase “the new normal,” it signals that attitudes and behaviors have changed, at least in some areas. As PR pros need to gauge the zeitgeist as they craft tactics and strategies, it’s fortunate that a slew of surveys and polls are appearing during the pandemic. We offer a brief survey of surveys relevant to communicators and marketers.

Google Doodle

Brands, Organizations Recognize Hispanic Heritage Month

September 25th, 2020 by

The U.S. Census Bureau says the country’s Hispanic population reached 60.6 million in 2019, or 18 percent of the overall U.S. population. In addition, Latinos account for 52 percent of U.S. population growth during the past 10 years and have more than $1.5 trillion in annual buying power, according to Nielsen. With those kinds of numbers, Hispanic Heritage Month definitely is an occasion to be acknowledged and celebrated. 

Time for an embargo?

5.1 Things PR Pros Need to Know About Embargoes

September 24th, 2020 by

You know it’s a slow news day when PRNEWS breaks out a story about the joys of embargoed stories. Seriously, we found that like most everything else, you can embargo well or embargo poorly. We also learned that the PR pro does not live by embargoes alone. Frequently, there must be exclusives or one-on-one interviews.

Meg Lewis of GIPHY

[VIDEO] PRNEWS Talks to Meg Lewis, Director of Social at GIPHY, About Content Partnerships

September 24th, 2020 by

PRNEWS welcomed Meg Lewis, director of social at GIPHY to speak about its Animate the Vote campaign and content partnerships.

What PR Pros Can Learn from Digitized Fans at Baseball Games

September 24th, 2020 by

A PR pro muses about the importance of authenticity at a time when we ‘see’ cardboard and digitized fans at sporting events during the pandemic. Authenticity communicates respect. The sooner real, living fans replace digitized and cardboard representations of fans, the better for authenticity and sports.

Wells Fargo and Ellen Make it a Week of Weak Apologies

September 23rd, 2020 by

It’s not easy to compose a solid apology. Ellen DeGeneres infused hers with jokes and compromised the apology’s tone. Wells Fargo CEO Charlie Scharf made a bad situation worse pretended the press hadn’t quoted his earlier comments about the diverse talent pool being small. He also loaded his apology with deflection.

Bumble Bee Tuna

Bumble Bee Tuna Latest Brand Casualty in Trump’s Firing Line

September 23rd, 2020 by

It doesn’t take much for a brand to get swept up in a political firestorm it didn’t seek. Take Bumble Bee Tuna, for example. The legacy company for canned seafood and a lunchtime staple found itself front-and-center after President Donald Trump’s rally last night.  

Alongside Hobbits, Diaries and Elephants, Voter Registration Has a Day

September 22nd, 2020 by

Since 2012, the 4th Tuesday of September is known as National Voter Registration Day. Considering this country was born, in part, over the lack of voting rights, you’d think more of those eligible would vote. Finally, voter registration has its own day, though this year it’s sharing the date with elephants, diaries and white chocolate.