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Why Women Face Different Standards on Zoom and What to do About It

March 18th, 2021 by

A quartet of professors consider why women are nearly twice as likely to disable video during Zoom calls, and what to do about it. Part of the problem, they argue, is that in spite of progress on the business and social fronts, women continue to face different standards than men. When more male and female leaders show up on Zoom in casual clothes and settings, some of the boundaries will begin to fall.

More PR Takeaways from Oprah’s Royal Interview

March 11th, 2021 by

No doubt about it, communicators (and everyone else) will talk about ‘the interview’ for a long time. Whatever else it was, the Royals’ session with Oprah was a goldmine opportunity for Meghan and Harry to set the record straight with their narrative that offered a peak inside the monarchy.

How to Gain Major Publicity Without Breaking the Bank

March 2nd, 2021 by

At first glance, you’d think every communicator would long to work on high-profile, big-money projects. Not so, argues veteran PR pro Arthur Solomon. He offers pros and cons of tentpole work. In addition, he provides tips on how to generate coverage without the luxury of having a large budget.

media relations technology

Tips to Help You Avoid Killing an Important Tech Story

March 1st, 2021 by

The tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.

Even in COVID-19, Journalists Seek Brief, Relevant Pitches

February 17th, 2021 by

A key to media relations is treating journalists as human beings. A new survey, provided exclusively to PRNEWS, looks at journalists’ income, workload, mental health and preferences about pitching and video conferences. It concludes that some things have changed with the pandemic, but the basics of media relations endure.

Beyond Black History Month: 2021 Cannot Be Just Another Year

February 17th, 2021 by

The recruitment, development and retention of Black professionals is vital to bringing new concepts and ideas to the table. To create sustained allyship, we must be prepared to go beyond Black History Month to understand our audiences and our Black colleagues.

COVID-19 Closes and Opens Opportunities for PR Pros at SCOTUS

February 10th, 2021 by

One door closes, another opens. One of the last institutions to resist TV coverage, the U.S. Supreme Court has opened up a bit during the pandemic. Now any journalist with WiFi can listen to the court’s proceedings. This means media relations must adapt. Our author finds virtual SCOTUS hearings offer new opportunities for communicators.

GameStop’s Takeaway for PR Pros: Watch Those Online Factions

February 3rd, 2021 by

The GameStop explosion means monitoring the social conversation involves a lot more than previously thought. Not only do communicators have to keep track of a slew of channels and private conversations, they need to comprehend how subreddit groups operate and the damage they can do to brands.

Groundhog

Brands Look to Avoid Their Own Groundhog Day

February 2nd, 2021 by

Today, Feb. 2, 2021, many may describe their life as a “Groundhog Day.” Since the pandemic hit and the days cycle through, we’ve lived, worked and remained at home for almost a year now—adhering to stay-at-home guidelines. Much like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace. 

Onclusive and Shareablee Partner on Earned, Owned and Social Data

February 2nd, 2021 by

Onclusive and Shareablee announced a strategic partnership to offer marketing and communication teams solutions for earned, owned and social media insights.