Latest Posts

Lessons Earned: When Being Fearless is The Right PR Choice

December 9th, 2019 by

In our regular Lessons Earned feature, former Cargill and State Farm CCO Mike Fernandez recalls three examples when it was advantageous to be fearless. This attitude led a 23-year-old Fernandez to confront a senior member of the Senate. It also prompted him as a new CCO at two well-known companies to whack at sacred cows.

Eight Questions PR Pros Should Ask to Uncover News in any Sector

December 6th, 2019 by

Not every PR project or new client is glamorous. On the other hand, PR pros exist to generate coverage, among their many other duties. Here is a series of 8 questions that will help communicators unearth news and interesting story material in any sector. You should ask them of your executives twice monthly. At least.

Year-End Lists Provide Spark for PR Strategy

December 6th, 2019 by

What does the popularity of year-end lists mean for brands? A smorgasbord for media mentions, content shares and article placements. Giving the public what they want, in a usable package, is one of the finest public relations strategies used by companies like GIPHY and Uber. Lists inspire the media to spur further stories, as well as grab the attention of consumers.

Perfect Pitching Practices From 2018’s Media Relations Conference

December 5th, 2019 by

Brevity, timeliness, prepared spokespersons and trusted media contacts were a few of the tactics panelists touted at a panel session on media pitching during last year’s PR News Media Relations Summit in Washington, D.C. This year’s summit features an interactive pitching workshop on 12/12 and a pitching panel on 12/13. 

On the Offense: How to Evaluate Your Crisis Plan

December 4th, 2019 by

The experts we talk to routinely stress the importance of having a crisis plan. Of course, it’s not enough simply to do the initial work—we must revise mindfully and make important adjustments. Join PRNEWS on Dec. 10 for Crisis Webinar: Why a Strong Defense is the Best Offense featuring representatives from Hyatt, Virginia Commonwealth University and Devine + Partners.

How a Law Firm’s Videos Grab Views in a Crowded Field

December 4th, 2019 by

The expectation is that video will be about 80 percent of internet traffic in 2020. That means brands need to craft videos that are compelling enough to break through a great deal of noise. This mini-case study explains how a law firm’s marketing chief cleverly destroyed the recruitment video model. He also put a human face on what’s often perceived as a cold, impersonal profession.

How Arizona Used Social Sunshine to Warm The Winter Weary

December 3rd, 2019 by

Depending on where you live you might have the winter blues. Believe it or not, this is a real condition. As you will read in this case study, Arizona used the winter blues as part of a social campaign to encourage tourism. Turns out Arizona is the country’s sunniest state.

Three Ways PR Can Use Data to Improve Performance

December 2nd, 2019 by

In this mini-case study about higher education, FleishmanHillard SVP Brendan Streich offers three ways PR is using measurement to help academia improve communications as well as other facets of college and university operations.

How Vanguard Drove Fan Engagement With an Integrated Marketing Campaign

December 2nd, 2019 by

When you think of financial services, references to pop culture and current trends are likely not the first things that come to mind. Yet in a recent campaign, investment firm Vanguard managed to leverage some pop culture staples, along with adopting a more relatable vernacular across social media channels. In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories.

PR Lessons from How Retailers Explain Staying Open (or Closed) on Thanksgiving

November 29th, 2019 by

The turkey has been picked apart, the wishbone wished upon, and the rounds of coffee are morphing into stronger beverages. It’s the day after Thanksgiving. Yet some family members have vanished. They’re braving the crowds at the mall on Black Friday. How should PR craft messages about retail brands opening (or closing) their doors today?