Latest Posts

Super Bowl Teaser Campaigns Push Customer Engagement

January 24th, 2020 by

The Super Bowl initiates a two-week festival of interviews, practices and storytelling through multiple platforms. Those certainly include mobile and social media, and brands have noticed. It’s now expected that brands will tease Super Bowl campaigns—not just through TV ads, but extensively on social media.

Facebook Cracks Down on ‘Deepfakes,’ Mirroring a Trend in User Preferences

January 24th, 2020 by

For several years, marketers and communicators have feared the damage done to the brands and public figures they represent via the propagation of “deepfakes,” videos and photos that use the assistance of machine learning technology to replace faces and objects with false, but realistic, images. As fake news and misinformation continue to plague online discourse, Facebook says it has taken a significant step to deter the spread of doctored video and photos.

A Step-by-Step Approach for Communicators to Measure in 2020

January 23rd, 2020 by

You didn’t measure your communications effort in 2019? No matter, says IPR Measurement Commission member Mark Weiner. A speaker during PRNEWS’ Crisis and Measurement Summit next month in Miami, Weiner provides a basic framework to help you grab more budget in 2020 through measurement.

How Harry, Meghan and The Queen Should Approach Their Royal PR Crisis

January 22nd, 2020 by

The media discussion surrounding the royal family break seems shrouded with mystery and hearsay—with statements being given on both sides, but no one really coming forth and explaining the real reason for the schism. This creates an open dialogue for the public, leaving the families apt to rumors and falsities. Many takeaways can be found regarding the public relations tactics taken by the famous Brits in yet another family crisis.

A Comforting Thought: Influencers Might be Recession-Proof

January 21st, 2020 by

We’ve never experienced an economic recession in a heavily connected world. It might look very different from earlier downturns. And it might turn out that influencers, who can provide relatively low-cost content that connects authentically with audiences, will be an asset during a recession, argues Kaitlyn Hieb, a strategist at R/GA, a consultancy.

Joseph V. Baker: America’s First Black PR Firm Owner

January 20th, 2020 by

Joseph Baker opened his PR firm in 1934 in NY. At the time, depending on where he was, Baker, a black man, might not have been able to vote, enter a restaurant or use public restrooms. When the firm closed some 40 years later, Baker had all those rights and more. Through his position as the first African-American owner of a PR firm, he became a key liaison between the black community and corporate America.

A Look at PR/Communications in 2030 and How to Prepare for It

January 17th, 2020 by

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

5 Easy Ways Companies Can Boost Their CSR in 2020

January 16th, 2020 by

More and more businesses are reacting to consumer demand to become environmentally aware. As a result, 2020 might go down as the year when CSR activities became table stakes for corporate America. Here are five quick ways communicators can help their companies get on board the CSR train.

Page Chair Eyes New Skills for CCO’s Transformational Role

January 15th, 2020 by

With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.

MLB’s Astros’ Cheating Scandal Provides PR Lessons

January 14th, 2020 by

Once again, Major League Baseball finds itself tangled in the details of a cheating scandal. Unlike the steroids era of the 1990s, where Congress held MLB accountable, we now find the sport policing itself, holding its own teams accountable. Is this the correct route in terms of PR and reputation?