Latest Posts

Covid Study

Pandemic Increases Pressure for Black Communications Professionals to Out-Perform, Study Finds

August 12th, 2020 by

A new study by Media Frenzy Global and the Black Public Relations Society of Atlanta compiled the unique challenges and pain points for Black communications professionals posed by COVID-19. “COVID-19’s Impact on Black Communications Professionals” includes responses from more than 200 Black public relations employees, in agency, corporate and independent environments, from across the U.S.

PRNEWS Live

[VIDEO] PRNEWS Talks to Lori Perlow of CCESC About Back-to-School Communications

August 12th, 2020 by

PRNEWS welcomed Lori Perlow, communications manager at Camden County Educational Services Commission of New Jersey, as our guest. We talked about the increasingly important role of communicators as districts return to school over the next month.

newspapers lined up

How to Avoid Letting Flashy Data Obscure Real B2B Sales Leads

August 12th, 2020 by

Well-known publications with large circulation figures and numerous unique visitors to their online sites seem attractive targets for generating sales leads. However, placement in publications with small, targeted readerships might be a better route to generating leads and proving PR’s value.

Shark Week

Does Shark Week Provide Good or Bad PR for Sharks?

August 11th, 2020 by

Any PR is good PR, right? With the arrival of Shark Week, the 32-year-old programming stunt on Discovery, we asked: Is Shark Week good or bad PR for sharks? Sure, the programming features danger and suspense, but also the opportunity for viewers to learn about and gain respect for these majestic creatures. 

diversity hands in

27 CEOs Promise Action on Diversity by 2030

August 11th, 2020 by

There’s a lot to like about today’s announcement of the NY CEO Jobs Council. Its initial goals of hiring 100,00 diverse workers by 2030 are worthy and the cache of member-CEOs seems untouchable. The question some critics ask is what are the Council’s plans for encouraging diverse workers to remain and rise beyond low-level positions?

SSU2020

Q&A: Hashtag Legal’s Jamie Lieberman on Social Media Policies

August 10th, 2020 by

This year’s Social Shake-Up cast is made up of marketing and communications professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. Today, we hear from Jamie Lieberman, owner of Hashtag Legal, a law practice that specializes in digital media. As part of the Shake-Up, Jamie will be speaking on the elements that make for a successful social media policy.

Joe Biden

Biden VP Process Practices the Art of Suspense for Good PR

August 10th, 2020 by

While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten. 

Lessons Earned: How ‘Languages’ Led to a Successful PR Career

August 10th, 2020 by

A veteran communicator discusses the importance of learning different languages when moving between industries. The savvy communicator, he argues, is an active listener and a life-long learner.

PRNEWS Live

[VIDEO] PRNEWS Talks to Sara Joseph of BerlinRosen About Brand Innovation During COVID

August 7th, 2020 by

PRNEWS welcomes Sara Joseph, SVP at BerlinRosen to talk about innovations in the travel and lifestyle industries during COVID.

Pandemic’s Fast-Moving News Cycle Prompts Constant Monitoring

August 7th, 2020 by

PR pros know it’s a best practice to constantly monitor social and traditional media during a PR crisis. With the pandemic producing a flood of constantly changing news, communicators are wise to monitor constantly. Quick-changing stories this week seem to provide examples of the importance of 24/7 vigilance.