Latest Posts

Is this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.

The adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.

It’s not easy for brands to listen to the social conversation. And having the sound of fireworks booming for weeks makes it difficult to listen to anything. Still, perhaps Macy’s and NYC should have compromised on plans for six nights of fireworks leading up to July 4.

It’s no secret that during times where marketing and communications budgets continue to be slashed, that teams have to do more with less. Whether it is a reduction in team members or resources, everyone needs to work together even closer to get the job done. One aspect to look at to help alleviate this burden is technology and the tech tapestry.

While the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value. 

As Pride Month concludes tomorrow, the Museum of PR will convene a group of PR’s LGBTQ+ leaders for a discussion about the role of communication in the movement’s past, present and future. We offer perspectives on work and life of some of the scheduled panelists.

As Pride Month comes to a close, we offer this interview of Annise Parker, the first openly LGBTQ mayor of a major American city. Parker now heads Victory, a bipartisan group that recruits and helps elect LGBTQ+ candidates. She tell H+K Strategies’ Ed Patterson how communication is part of Victory’s work.

It is rare when someone publicly admits they’ve lied. Rarer still is when a former PR pro does so. That’s why healthcare activist Wendell Potter’s tweet thread about his deceptions while a Cigna VP got our attention. At the moment, only Potter’s version of the story is out there. Cigna and others aren’t speaking.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Pride campaigns.

It may seem like conversations on social media couldn’t possibly get more polarized. But in the face of a pandemic and plummeting economy, during an election year no less, brands continue to find themselves caught in the middle of hot-button issues, forced to choose sides on topics previously thought to be outside their wheelhouse. As they address the possibility of employees going rogue on social, communicators should find recourse in the law, internal policy and strategy.