PR News’ 2017 Nonprofit PR Award Winners





At PR News' Spring Awards Luncheon on March 22, 2017 at the National Press Club in Washington, D.C., hundreds of communications and PR professionals gathered to celebrate the top campaigns in the CSR and nonprofit sectors.


2017 Nonprofit Awards Winners and Honorable Mentions


Advocacy Campaign and Lobbying Efforts

Honorable Mentions

  • SKDKnickerbocker / Shatterproof – Fighting the Opioid Epidemic with PDMPs
  • National Hydropower Association – UnlockHydro
  • Erwin Penland – Evolve – PSA: “An American Man in America”
  • Energy Efficiency Communicators Network – An Inaugural, Nationwide Energy Efficiency Day
  • Consumer Technology Association – 2016 Innovation Scorecard
  • American Association of Nurse Practitioners – Veterans Deserve Care

Annual Publication or Brochure

Honorable Mentions

  • Porter Novelli on behalf of Healthcare Georgia Foundation – Taking Care of You
  • Kenneth Rainin Foundation – Turning Points: 2015
  • Golden Gate National Parks Conservancy – 2016 Report to the Community
  • Central Asia Institute – Journey of Hope
  • AAP Foundation

Blog

Honorable Mentions

  • Texas811 – Scott Finley
  • Better Business Bureau – WatchYourBuck.com

Branding/Re-Branding

Honorable Mentions

  • Right Hat – Education that is More than Book Deep
  • The National Creditors Bar Association – NARCA
  • Havas PR – Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council

Crisis Management

Honorable Mentions

  • Camino Public Relations – Abortion Wars: using system dynamics to resolve crisis

Event PR

Honorable Mentions

  • The Kimmel Center for the Performing Arts – Philadelphia International Festival of the Arts
  • Society for Human Resource Management – 2016 Annual Conference & Exposition
  • Providence Institute for Human Caring – Right, before I die
  • Havas PR – Earth To Paris: A Global Movement for Bold Planet Action
  • AAP Foundation – 25th Anniversary

Marketing

Honorable Mentions

  • Goodwill Industries of the Southern Piedmont – Werkin’ the GW Look Helps Put People to Work
  • Fahlgren Mortine and Donate Life Ohio – Second Chance Champions
  • Edelman – The Aurora Prize for Awakening Humanity

Media Relations

Honorable Mentions

  • SKDKnickerbocker / Shatterproof – Fighting the Opioid Epidemic with PDMPs
  • National Hydropower Association – UnlockHydro
  • Greenough – Yale Peabody Museum | David Friend Hall
  • Goodwill Industries of the Southern Piedmont – Werkin’ the GW Look Helps Put People to Work
  • Better Business Bureau – Consumer Education
  • Ascension – Diversity and Inclusion Op-ed Program
  • American Academy of Pediatrics – Children and Media Recommendations

PR on a Shoestring Budget

Honorable Mentions

  • St. Baldrick’s Foundation – ‘Kids Are Special’ Campaign
  • Plaza Jewish Community Chapel, Inc. – Shabbat Candle Lighting Time Announcement
  • National Hydropower Association – UnlockHydro
  • National Association of Insurance Commissioners – Tough Tasks Made Easy
  • Indiana University Health – IU Health Hoosier Heroes
  • Idaho Transportation Department – Innovate ITD
  • Havas PR – Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council

Press Release

Honorable Mentions

  • UMass Lowell – Millennials Poll Media Relations
  • 919 Marketing – College Foundation of North Carolina FAFSA Day

Public Affairs/Issues Management

Honorable Mentions

  • Singer Associates, Inc. – UCSF Benioff Children’s Hospital, Oakland
  • Children’s Health – Fostering Excellence for Children in Foster Care

Public Service Announcement

Honorable Mentions

  • Schmidt Public Affairs on behalf of The American College of Rheumatology – Don’t Ignore the Signs: Rheumatic Disease Awareness Month PSA Featuring Actress Jennie Garth
  • Plaza Jewish Community Chapel, Inc. – Shabbat Candle Lighting Time Announcement

Publication or Report (online or print)

Honorable Mentions

  • National Council of Juvenile and Family Court Judges – Enhanced Resource Guidelines
  • Lynn University – Annual Edition 2016
  • Kenneth Rainin Foundation – Turning Points: 2015
  • K9s For Warriors – Dog Tales
  • JEVS Human Services – e-Inside JEVS Newsletter
  • Georgetown University Center on Education and the Workforce – America’s Divided Recovery: College Haves and Have-Nots
  • Ascension – Good Day Ascension: A Journey to One Integrated Ministry

Social Media

Honorable Mentions

  • WorldVentures Foundation – #HeartToServe
  • National Council for Behavioral Health – #NatCon16 Twitter Ambassador Program
  • 919 Marketing – College Foundation of North Carolina FAFSA Day

Social Responsibility Campaign/Initiatives

Honorable Mentions

  • American Heart Association – CPR in Schools
  • USA Swimming Foundation – Make a Splash
  • Porter Novelli – Social Success for Social Good: Junior Achievement of Georgia
  • Paul Werth Associates on behalf of the National Safe Boating Council – North American Safe Boating Safe Boating Campaign
  • KCETLink Media Group – Your Choice. Your Voice.
  • Hill+Knowlton Strategies – Victory: Invictus Games Orlando 2016

Video and/or Podcast Program

Honorable Mentions

  • McCabe Message Partners – The SCAN Foundation’s Long-Term Care Financing Initiative
  • AXON – National Hemophilia Foundation: Joint Bleeds Educational Video

Web Site

Honorable Mentions

  • 919 Marketing – College Foundation of North Carolina Microsites