Topics

As Juneteenth Becomes Federal Holiday, Communication Issues Remain

June 16th, 2021 by

Juneteenth seems all but certain to become a federal holiday. Still, it seems likely some companies will resist making it a paid holiday/day off. As usual, communicators will need to navigate the waters carefully. Those who spoke with us advocated using the day to raise issues and offer education.

[VIDEO] Alexander Slater, Founding Partner, Clyde Group, on Pride Month, DEI and ‘The New Age of PR’

June 16th, 2021 by

PRNEWS Live welcomed Alexander Slater, Founding Partner at Clyde Group, to chat about Pride Month, DEI and ‘the new age of PR.’.

Woman using mobile phone for checking social media

Report: Focus More on Facebook, Customer Service Efforts on Social in 2021

June 15th, 2021 by

A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.

Big group of multiracial journalists with microphones and other technological equipment having interview with middle-aged spokesperson in underlit studio.

Find the Best Spokesperson

June 15th, 2021 by

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

Crisis Prep Fails When Leaders Won’t Change

June 15th, 2021 by

One of the biggest obstacles to effective crisis management is denial: company managers refuse to believe there is a risk that needs attention.   

Plank Study Shows Importance of Ethics Training for Handling Social Media Issues

June 15th, 2021 by

For communicators, ethics permeate their daily activity. A new study reveals just how much

A Three-Part Approach to Communication Can Help Mitigate the Effects of a Crisis

June 15th, 2021 by

How do we, as communicators, ensure our shadow reflects our company, our organization’s culture and our brand values, rather than the news, accurate or not, surrounding a crisis?

A Conundrum: Don’t Delay Getting a Tool, But a Proper Purchase Takes Time

June 15th, 2021 by

Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them.  Having  such data before,  during and after a crisis can be invaluable to crisis pros.    

Lack of Transparency May Have Helped AP Delay But Not Avoid an Internal Crisis

June 15th, 2021 by

In this month’s issue, we ask crisis pros whether the AP averted a crisis over its handling of Emily Wilder’s firing

an hourglass shows how PR pros need to work fast in a crisis

Getting Ahead of a Breaking Story, Reflecting on Niang Crisis

June 14th, 2021 by

Media relations can take a completely different turn when your client or organization becomes the target of media. Hamane Niang, the top official in international basketball, stepped down prior to the release of a New York Times abuse investigation yesterday.