Topics

PRNEWS interviewed Alan Sexton, Prudential Financial CCO, who believes PR pros, who work throughout the enterprise are vital to succeeding within business ecosystems. In addition, he’s tracking the employee experience in a WFH world, with an eye to avoiding cultural decay.

Late last year Yves Saint Laurent Beauty launched an ambitious, multi-pronged effort, Abuse is Not Love, around IPV. The program aims to educate audiences, including YSL employees, help advocacy groups get out their messages and fund academic research to bolster thought leadership around prevention and youth awareness.

The tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.

The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.

Looking at the market for earned media during a recent PRNEWS webinar, PR pros admitted the landscape remains highly competitive, though a bevy of targets is available. Panelists urged PR pros to consider a range of traditional and newer media outlets.

Goldman Sachs boss David Solomon is the latest CEO to join the debate over working from home. For his company, it’s not feasible, he says. For other leaders, the pandemic made work from home a necessity. The author of this was a skeptic, but now he’s sold on working from home. Companies have made changes, though, including sharing corporate values and transmitting culture via internal communication.

PRNEWS Live welcomed Neil Foote, board president, National Black PR Society, and Porter Novelli, SVP Dwayna Haley on Feb. 24, 2021. Our topics included: DEI during the pandemic, Black History Month and the one-year anniversary… Continued

Most employees receive health benefits from employers. It makes sense that companies are at the center of getting staff to vaccinate. Here are tips and tactics to create engaging, fun and accessible internal communication to encourage vaccination.

In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.

We hear from Payal Patel, communications director at Chicago’s Navy Pier on her communications philosophy, building a crisis communications war room and PR’s role in the tourism industry’s recovery.