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80% of PR Pros Say Communication Gained Value in 2020

June 30th, 2021 by

You can look at recent surveys in at least two ways: 2020 was an anomaly, so any survey results are suspect, or let’s dive in and see if assumptions about PR’s role during an usual… Continued

Why Tillamook Used a 92-Year-Old to Scoop Its Creamy Story

June 30th, 2021 by

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

Sandwich with tuna, lettuce, slices of fresh tomatoes, scrambled eggs and mozzarella cheese on the white craft paper.

Subway’s Tuna Troubles Return, Reminding PR Pros to Monitor for Fishy Sentiment

June 29th, 2021 by

A revival of the “Subway tuna” controversy is the cyclical crisis that few PR pros want to see on their plate. Monitoring and dark pages can help, experts say.

Toyota provides weak response in regards to controversial political contributions

Toyota’s Response on Political Contributions Angers Consumers

June 28th, 2021 by

What a start to the week for anyone working for Toyota PR. Axios released a report late Sunday (June 27) regarding the car maker’s political donations, which were found to fund 37 donations to Republican election objectors. 

Summer Reading: A Terrific Book’s Presentation Makes the Case for Always Telling a Story

June 28th, 2021 by

The useful PR book includes a lively presentation and imbues traditional themes with interesting insights or unique interpretations. We provide reviews of some books for summer reading.

dog reading newspaper on the toilet, funny

Your CEO is a Dog: 11 Ways Great Leaders Resemble Man’s Best Friend

June 25th, 2021 by

Bosses are like dogs in the best ways, our writer argues. Like a dog filled with energy and curiosity, a CEO who is an interested and engaged communicator is more likely to try things outside traditional parameters and grow the company.

PRNEWS Announces Honorees for 2021 Top Women in PR

June 25th, 2021 by

PRNEWS has announced the honorees for this year’s Top Women in PR. The 2021 honorees are recognized in five distinct categories: Changemakers, Entrepreneurs, Industry Innovators, Mentors and Rising Stars.

As Olympics Approach, Sponsors Should Communicate Tolerance

June 24th, 2021 by

Veteran sports PR pro Arthur Solomon believes Olympics sponsors are vulnerable. In response, they should prepare PR plans that position them as tolerant of peaceful protests.

[VIDEO] Bessie Kokalis Pescio, Global Head, Internal Communications, Philip Morris Int

June 23rd, 2021 by

PRNEWS Live on LinkedIn today (June 23, 2021) welcomed Bessie Kokalis Pescio, global head, internal communications for Philip Morris International. She discussed lessons learned during the pandemic and post-pandemic plans for the global company’s internal… Continued

vaccine

Effective Communication Can Overcome Vaccine Avoidance

June 23rd, 2021 by

The coronavirus vaccines were supposed to bring an end to the pandemic. Yet vaccine resistance continues to claim a significant portion of the population. Former Porter Novelli president Bill Novelli says communication can work, but it must overcome politics, distrust and misinformation.