Revenue-Hungry Athletic Associations Aren’t ‘Too Big to Fail’ at Crisis PR

For years, CEOs of corporations ignoring their communication advisors and saying or doing stupid stuff were this column’s primary fodder. CEO misbehavior still occurs, of course.

Of late, however, CEOs seem to be doing a better job of following crisis communication plans and listening to advice from PR counselors. Thankfully, for this column, sports miscues are adequately filling the CEOs’ clueless shoes.

Whether it’s tennis associations pitted against athletes, NHL hockey teams covering up sexual abuse, the NCAA battling its member universities and athletes, European soccer bosses jousting with fans or organizers of the Tokyo Olympics


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