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The coronavirus vaccines were supposed to bring an end to the pandemic. Yet vaccine resistance continues to claim a significant portion of the population. Former Porter Novelli president Bill Novelli says communication can work, but it must overcome politics, distrust and misinformation.

Raiders player Carl Nassib became the first active NFL athlete to publicly announce he is gay on June 21. Solidarity, simplicity and coordination of messaging were key to the league’s communications strategy.

Several brands are looking to short films as a tactic for connecting with customers. Infiniti has tapped Kate Hudson to star in its short film introducing the QX60 SUV. Its target customer is busy dealing with myriad issues, Infiniti says. That customer will relate to the multi-talented Hudson and the film reveal, Infiniti’s GM for global marketing Phil York says in an interview with PRNEWS.

While the travel industry is sure to appreciate a spike in sales, it’s also feeling the burden of carrying more passengers while attempting to rehire a workforce that COVID-19-related furloughs and early retirements tore apart.

Omnicom’s chief equity officer Emily Graham delivered an impassioned keynote to the PRSA-NY DEI event about how the pandemic and social media helped catalyze change throughout the past year.

Juneteenth seems all but certain to become a federal holiday. Still, it seems likely some companies will resist making it a paid holiday/day off. As usual, communicators will need to navigate the waters carefully. Those who spoke with us advocated using the day to raise issues and offer education.

PRNEWS Live welcomed Alexander Slater, Founding Partner at Clyde Group, to chat about Pride Month, DEI and ‘the new age of PR.’.

A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

One of the biggest obstacles to effective crisis management is denial: company managers refuse to believe there is a risk that needs attention.