Stories by Anthony LaFauce

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How Technology Can Be a Force Multiplier in PR

February 27th, 2023 by

The idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.

Russia’s Military Failures Provide Lessons for PR Leaders’ Success

June 8th, 2022 by

I’ve written how the United States Navy shaped my leadership style in the communication world. Those lessons have been on my mind recently as we watch Russia’s invasion of Ukraine. Russia’s operational failures recall valuable… Continued

A July 4 Without Fireworks Offers a PR Leadership Lesson

July 2nd, 2021 by

Challenges the author face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those he encountered for the first time as a 21-year-old Second Class at sea.

Why PR Pros Should Practice ‘Unseasonal’ Greetings

December 25th, 2019 by

On this day of giving, a former service member and current PR professional, Anthony LaFauce, recalls receiving care packages during the holidays while being deployed. Though he remembers the packages fondly, he urges PR pros to think about those we represent year round, not just during this time of year.

Career Tips for Communicators from a Pair of Boots

May 28th, 2019 by

Working on electronics systems in Navy aircraft can seem a world away from the PR pro’s daily existence. Yet at least one PR pro believes the regimented life of a Navy recruit is good preparation for a career in communications. This post is our way of saying thanks to the men and women of the armed services during Military Appreciation Month.