Stories by Anthony LaFauce

The idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.

I’ve written how the United States Navy shaped my leadership style in the communication world. Those lessons have been on my mind recently as we watch Russia’s invasion of Ukraine. Russia’s operational failures recall valuable… Continued

Challenges the author face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those he encountered for the first time as a 21-year-old Second Class at sea.

On this day of giving, a former service member and current PR professional, Anthony LaFauce, recalls receiving care packages during the holidays while being deployed. Though he remembers the packages fondly, he urges PR pros to think about those we represent year round, not just during this time of year.

Working on electronics systems in Navy aircraft can seem a world away from the PR pro’s daily existence. Yet at least one PR pro believes the regimented life of a Navy recruit is good preparation for a career in communications. This post is our way of saying thanks to the men and women of the armed services during Military Appreciation Month.