Topics

Crisis Prep Fails When Leaders Won’t Change

June 15th, 2021 by

One of the biggest obstacles to effective crisis management is denial: company managers refuse to believe there is a risk that needs attention.   

Plank Study Shows Importance of Ethics Training for Handling Social Media Issues

June 15th, 2021 by

For communicators, ethics permeate their daily activity. A new study reveals just how much

A Three-Part Approach to Communication Can Help Mitigate the Effects of a Crisis

June 15th, 2021 by

How do we, as communicators, ensure our shadow reflects our company, our organization’s culture and our brand values, rather than the news, accurate or not, surrounding a crisis?

A Conundrum: Don’t Delay Getting a Tool, But a Proper Purchase Takes Time

June 15th, 2021 by

Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them.  Having  such data before,  during and after a crisis can be invaluable to crisis pros.    

Lack of Transparency May Have Helped AP Delay But Not Avoid an Internal Crisis

June 15th, 2021 by

In this month’s issue, we ask crisis pros whether the AP averted a crisis over its handling of Emily Wilder’s firing

an hourglass shows how PR pros need to work fast in a crisis

Getting Ahead of a Breaking Story, Reflecting on Niang Crisis

June 14th, 2021 by

Media relations can take a completely different turn when your client or organization becomes the target of media. Hamane Niang, the top official in international basketball, stepped down prior to the release of a New York Times abuse investigation yesterday.

Determining the Most Vital Information is a Key Step in a Crisis’ Early Moments

June 14th, 2021 by

In this dialogue we look at the initial moments of a crisis, when communicators and companies decide, ‘Are we in a crisis? Should we react? When? How?’ Our dialoguers are TV-reporters-turned-crisis-pros Scott Sayres, Honeywell’s director, global corporate communications, crisis, reputation and issues management, and T.J. Winick, SVP, Solomon, McCown & Cence.

Three Tactics for Getting Noticed in a Post-COVID-19 Landscape

June 11th, 2021 by

The author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.

Writers struggle to create b2b tech PR content

Survey Finds a Skills Gap for B2B Tech Communicators

June 10th, 2021 by

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  

DEI

Lessons Earned: A Moment at a Funeral Taught Me Everything About PR

June 9th, 2021 by

We often forget what the letter R in PR entails. ‘PR is a relationship business’ flows off the tongue so smoothly we sometimes fail to think about the phrase’s meaning. In this post timed for Pride Month, UNC assistant professor Joseph Czabovsky discusses how the importance of relationships was cemented in his memory.