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As if we needed another illustration of the long tail of social media posts. Alexi McCammond seemed to have everything going for her: intelligence, a great job, youth and a well-connected beau. Her upward path hit a bump or two, but she’d recovered, until racist social posts she wrote as a teen resurfaced.

On the first anniversary of the COVID-19 pandemic, President Joe Biden took to his podium to deliver a message to the American people: empathy and action will set the country on a path to recovery. … Continued

No doubt about it, communicators (and everyone else) will talk about ‘the interview’ for a long time. Whatever else it was, the Royals’ session with Oprah was a goldmine opportunity for Meghan and Harry to set the record straight with their narrative that offered a peak inside the monarchy.

Some PR pros are put off when they hear words like ‘data’ and ‘SEO.’ Not to worry. In this post, SEO pro Joe Friedlein offers easily digestible tips that will help you employ SEO data to help with all phases of communication. He also makes suggestions for free tools that can help infuse PR strategies with simple data points.

With the entire world waiting, pressure was on Buckingham Palace communicators to issue a response to Oprah’s interview with Harry and Meghan. Though brief, the statement, issued some 48 hours after the interview was shown in the former colonies, expressed compassion for the couple and concern for some of the issues raised, one communicator said.

We’re communicators, so it’s natural for us to dissect Oprah’s big interview in a slightly different way than most. For us, some of the questions center on the couple’s goals in agreeing to sit for the interview and did they make their case well?

As we celebrate International Women’s Day, many PR pros who rely on the PRNEWS brand don’t know its founder was a woman. In 1944, Denora “Denny” Griswold had an idea at 3am to start a news vehicle for and about the PR industry. Her husband, publisher of BusinessWeek, agreed and joined her. As important as founding PRNEWS, Griswold was a visionary. At a time when there weren’t enough women in PR to fill her kitchen table, Griswold thought women could do anything.

Words and visuals have consequences. And with nearly one in two female consumers expecting companies to commit to inclusivity and diversity in communication and advertising, it’s important for communicators to carefully consider their messages. To highlight Women’s History Month and International Women’s Day, we spoke about best practices with leaders from Getty Images and the Unstereotype Alliance.

Texas businesses large and small are facing a decision: Should they honor the Governor’s decision to life the mask mandate or continue requiring masks for employees and customers? It’s a decision with risks and rewards no matter what decision is reached.

In the second installment of our “Young Voices” series about new communicators, we profile Michael Galfetti, a young PR pro with Mission North. A double major in government and philosophy in college, Galfetti tells us why he thinks writing is PR’s top skill and how companies can retain talented communicators.