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Don’t Fire 900 Employees in 3 Minutes on Zoom

December 7th, 2021 by

There are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful.

Crisis PR Takeaways from Alec Baldwin’s Botched Interview

December 6th, 2021 by

Alec Baldwin should have accepted some responsibility during his first interview since the fatal shooting. Instead, he botched an excellent moment.

PR Pros See ’22 as ‘Year of the Employee,’ Yet Heavy Workload on Social Issues Looms

December 3rd, 2021 by

Our annual predictions feature touched on a number of themes, including companies wanting to avoid social issues. Social media, trust and AI are table stakes. Yet healthcare communication, particularly healthcare equity and ESG, are prominent. And accessibility is mentioned. New this year, a faux ‘Headlines We’d Like to See in 2022.’

Gen Z and Social Media: What PR and Marketing are Overlooking

December 2nd, 2021 by

PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.

How to Handle Your Mr. Hyde Supervisor  

December 1st, 2021 by

As in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.

Facebook Delayed Walking Back Zuckerberg’s ‘Pretty Crazy Idea;’ You May Have Fewer Options

December 1st, 2021 by

What’s the best way to walk back a statement that, with time, becomes a misstatement? There are a number of options:

Reputation Crises and Purpose’s Importance Mark an Uncertain 2022

December 1st, 2021 by

Whether one chooses the descriptor new normal or next normal to discuss today’s reality, one suggestion is that we opt instead for the word uncertainty in the year ahead.

The Path to Playing Offense vs Cyberattackers Requires Communicators to be Conveners

December 1st, 2021 by

Ray Kerins has held senior communication positions at Merck, Pfizer and most recently at Bayer, where he was SVP, head of corporate affairs. We talked to him about the keys to fighting cybercrime.

In Light of Great Resignation, Budgets for 2022 Must Consider Labor Costs More Closely

December 1st, 2021 by

Data from Davis+Gilbert LLP, a law firm that works with many communication businesses, shows 95 percent of PR outlets surveyed anticipate net revenue increases in 2022, a far more optimistic look to the future than at the same time last year. This is great news for those in the process of creating a budget for 2022. While fundamental needs for organizations may have changed in terms of operational costs, a reassessment of strategy can provide opportunities for a beneficial re-allotment of funding.

Seven Questions to Ask as You Plan for the New Year

December 1st, 2021 by

It may be too late to change 2021 results, but you can approach New Year planning by asking executives, team members and yourself some important questions, according to columnist Mark Weiner.