Topics

Abdul El-Sayed’s approach offers lessons for communicators, strategists and brand builders on credibility, evidence-backed messaging and shifting political audience expectations.

A packed calendar doesn’t necessarily mean a productive conference. Some conversations lead to meaningful relationships and opportunities. Others don’t. And when rushing between meetings, attendees can easily miss what makes conferences valuable in the first place.

The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.

PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right.

The Elizabeth Holmes documentary, “You Can See Everything” is also a case study in how every word and intervention can carry reputational risk.

Monumental Sports’ comms chief AJ Jones II on women’s sports, messaging in D.C. and how AI is changing the fan experience.

LinkedIn introduced three tools to improve trust on its platform. Verified Page admins can remove known impostors, while a pilot with selected companies requires workplace verification to link a profile to a Company Page. Another test lets colleagues verify work history, with a badge awarded after enough confirmations.

Katie Zacharia’s first briefing lasted less than 15 minutes. Days later, she was out of the role, ending one of the shortest tenures in modern White House history. Whatever your politics, the lesson is about preparation.

PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

In this episode of “Five Questions With…” Walters Eveillard discusses what PRSA offers communications professionals at every stage of their career, how the organization is tackling AI head-on and why showing up in person still matters.