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Patriotic American flag lighting in Times Square New York City

Communicators Navigate Patriotic Messaging After Declining Sentiments

July 1st, 2022 by

The concept of patriotism holds a nuanced meaning to different demographics in the country.

Media Relations’ Dirty Secret: ‘Spray and Pray’ Pitching ‘Experts’ Works, but for How Long?

July 1st, 2022 by

Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

Fear Not, AI Can Help Prove PR Results & ROI

June 30th, 2022 by

Some PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s hardly realistic. PR primarily is about relationship building, with those… Continued

PR Lessons from the January 6 Committee Hearings

June 29th, 2022 by

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

Roe v. Wade decision impacts employers internal communications

Addressing Internal Communication After Roe v. Wade Ruling

June 28th, 2022 by

The Roe v. Wade ruling affects many areas of healthcare, which ultimately impacts employees and internal communications.

Corporations Decide on Proper Messaging After Roe v. Wade

June 27th, 2022 by

On June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.

Protecting Your Company from Becoming Part of the Disinformation Ecosystem

June 27th, 2022 by

Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism. The author shares his perspective on how PR pros can protect their companies, brands and customers.

Veteran PR Pro’s Guidance: Write Persuasively, Learn Continually, Digest But Don’t Always React

June 27th, 2022 by

The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

Greenpeace protestors dressed as "This is Fine" Dogs climb a fire truck to protest fossil fuel advertising at Cannes

Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes

June 23rd, 2022 by

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.

texting young people

Wallets Open: Social Media is Becoming a Creator-Heavy Space

June 23rd, 2022 by

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.