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Everything you need to get your AI squeaky clean. Shot of cleaning products on the floor at home.

AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.

August 31st, 2026 by

The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

Lovesac store in a mall displaying couches

PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter

August 27th, 2026 by

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

5 Questions With Jon Arons, Communications and Community Relations Manager at Giant title screen

Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community

August 26th, 2026 by

From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.

man recording podcast at laptop

Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.

August 24th, 2026 by

Two things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.

Lucky Charms activation at Kappa Delta's University of Arkansas's sorority house

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like

August 20th, 2026 by

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

What ESPN’s Layoff Memo Reveals About the Plan Behind It

August 19th, 2026 by

Last month ESPN cut staff as part of a round of layoffs tied to its takeover of NFL Network. Chairman Jimmy Pitaro sent employees a memo explaining the move, but there was some criticism.

journalist interviewing angry businessman near camera

Your Company Grew Overnight. Your Founder’s Media Skills Didn’t.

August 18th, 2026 by

The skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.

young man standing in a restaurant cash register queue

AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors

August 17th, 2026 by

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

PR Roundup features a debate on the Claude watermark and a giant hairball rolling through NYC as an experiential activation for k18 haircare

PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC

August 13th, 2026 by

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through… Continued

The Crisis Air Canada Had Five Years to Prepare For

August 12th, 2026 by

In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated  their families,  colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued