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United States Capitol building

Gaetz-Gate Illustrates Importance of Allies in a Crisis

April 9th, 2021 by

The odds seem long for Rep. Matt Gaetz to clear his name and reputation, although this story moves changes daily. His task is not impossible, though. If Gaetz beats the allegations, he can restore his reputation by focusing on the basic of crisis response and strategic communication.

csr

Corporate Social Action on the Rise, PRNEWS CSR Finalists Say

April 9th, 2021 by

As we get ready to celebrate PR’s role in CSR, we spoke with several finalists of the PRNEWS CSR Awards about how the pandemic and the economic and social reckonings of 2020 influenced their organizations. Fortunately, this moment has bolstered CSR at many companies and organizations, they told us.

The State of Social Media Investment slide

Majority of Executives to Increase Social Spending Over Next Three Years

April 8th, 2021 by

For many stuck at home in 2020, social media provided one of the only ways to continue exploring the outside world. According to a report by Hootsuite and We Are Social, social media usage increased by 13 percent this past year. It should come as no surprise that new research by Sprout Social shows that 91 percent of executives anticipate their social budget will continue to increase over the next three years. Nearly half expect to bump spending by 100 percent. 

LeBron James

Considerations When an Athlete Represents Your Brand

April 8th, 2021 by

Athletes can offer a lot to brand campaigns. Yet, consider reputation issues before jumping into an endorsement deal, advises veteran PR pro Arthur Solomon, who’s worked with hundreds of athletes over the years. He shares tips for working with athletes, current and retired.

Young Voices: A New PR Pro Finds Lessons in the Pandemic

April 7th, 2021 by

It was not much fun job-hunting during the record economic downturn that followed in the pandemic’s wake. Yet Olivia Olson used the moment to her advantage, finding PR pros willing to answer her questions during informational interviews. She landed at Ketchum well prepared for her media coordinator position.

influencer marketing

When Deciding on an Influencer, the NFL Eyes Passion, Values

April 6th, 2021 by

When it comes to influencers, does size matter? Do you go with a major celebrity or a micro-influencer, who has relatively few but intensely loyal followers? For the NFL’s Jesse May, manager of influencer & entertainment marketing, an influencer’s alignment with and passion for your campaign are deciding factors. She explains in this brief Q&A ahead of her April 21 appearance during The Social Shake-Up Virtual Spring Tune-Up.

principles

15 Timeless Principles of Crisis Management

April 6th, 2021 by

Deb Hileman outlines her top 15 fundamental principles of crisis management for communicators to keep top of mind.

apology

For Worst Of fenses, Execs’ Apologies Should be Public and PR Pros Must Fight for the Right Words, Not Best Legal Phrases   

April 6th, 2021 by

In this issue, we answer the question, how do you counsel a leader to issue a heartfelt apology, particularly when the person is reluctant to admit culpability? What best practices do you recommend for preparing communicators to handle these situations?

tone

How the Correct Tone of Voice Can Help Brand Communication During PR Crises

April 6th, 2021 by

Along with what you say, how you say it, or tone of voice, helps establish a public perception. Tone can be critical during a PR crisis.

decipher

How Helping Journalists Decipher Technical Material Can Prevent Negative Stories from Growing into Crises

April 6th, 2021 by

The cannabis and CBD industry presents unique opportunities and challenges for PR pros. Here, a communicator prevents a crisis for her client.