PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.
Why Public Affairs and Corporate Communications Can No Longer be SiloedMarch 30th, 2023 by Erika Bradbury
We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.
Attracting Gen Z Communication EmployeesMarch 29th, 2023 by Nicole Schuman
Almost every recruiter and communications professional we talked to for this article used the word “values” when describing the number one item Gen Z candidates were looking for when considering employment.
How Inclusive Language Impacts the Way We CommunicateMarch 29th, 2023 by Hollin Nies
Using outdated and exclusionary language in contemporary communications negatively affects minority groups and adversely influences the public if it continues to be brushed aside. Our authors share steps the industry can take to challenge the status quo.
April Fools’: Mistakes to Avoid and Tips for Brand SuccessMarch 28th, 2023 by Lauren Hovey
Brands should keep in mind these important do’s and don’ts for April Fools’ Day.
Data Roundup: Employee Benefits Expectations vs. Reality; Influencer Pay; Consumer Trust for BusinessMarch 28th, 2023 by Erika Bradbury
This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.
Explainer: What is Green Hushing?March 27th, 2023 by Erika Bradbury
Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.
Preparing Your Organization for Communicating During a Cyber AttackMarch 27th, 2023 by Julianna Sheridan
As breaches and cyber attack concerns continue with increased frequency, these are a few things to keep in mind when forming your communications strategy:
Technology, Takeaways and Tacos: A Take on SXSWMarch 24th, 2023 by Jessica Kelly
A PR pro experiences SXSW for the first time and shares her key takeaways.
March Madness Reveals Best Practices for Brand ActivationsMarch 23rd, 2023 by Nicole Schuman
PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle.