The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.
Topics
AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.
August 31st, 2026 by Nicole Yelland
PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
August 27th, 2026 by Nicole SchumanPR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.
Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community
August 26th, 2026 by Nicole SchumanFrom food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.
Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.
August 24th, 2026 by Anuj AgarwalTwo things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.
PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like
August 20th, 2026 by Nicole SchumanPR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.
What ESPN’s Layoff Memo Reveals About the Plan Behind It
August 19th, 2026 by David GrossmanLast month ESPN cut staff as part of a round of layoffs tied to its takeover of NFL Network. Chairman Jimmy Pitaro sent employees a memo explaining the move, but there was some criticism.
Your Company Grew Overnight. Your Founder’s Media Skills Didn’t.
August 18th, 2026 by Katie SuitersThe skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.
AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors
August 17th, 2026 by Kristen KauffmanA restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.
PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
August 13th, 2026 by Nicole SchumanPR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through… Continued
The Crisis Air Canada Had Five Years to Prepare For
August 12th, 2026 by Callum HaneyIn March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued