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Arch Manning, University of Texas at Austin quarterback in a press conference.

PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion

September 17th, 2026 by

PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.

Buffalo Bills logo in red with a Canada leaf graphic

The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold

September 16th, 2026 by

In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”

View of Arthur Ashe Stadium during US Open 2018 4th round game between Rafael Nadal of Spain & Nikoloz Basilashvili of Georgia at USTA Billie Jean King National Tennis Center

What Brands Can Learn from the U.S. Open’s Creator Controversy

September 15th, 2026 by

What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?

Elevated view of September 11 Tribute in Light. Twin beams of light and skyscrapers of Lower Manhattan. Financial District with Brooklyn Bridge, and East River

25 Years Later, the PR Community Reflects on Sept. 11

September 10th, 2026 by

Twenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words when words feel impossible.

The exterior of Temptations cat treats cat bodega pop up in New York City

PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment

September 10th, 2026 by

PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.

PRNEWS Unveils the 2027 Agency Elite Top 120

September 10th, 2026 by

PRNEWS has announced the 2027 PRNEWS Agency Elite Top 120, the seventh annual list honoring the PR and communications industry’s most innovative agencies.

Why Perception Change is the Most Underleveraged Tool in Global Health Communications

September 10th, 2026 by

With USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.

One North Star: How Fender’s CCO Connects Communications Across Every Audience

September 9th, 2026 by

Christina Stejskal has now returned to Fender as Chief Communications Officer, where she leads the company’s global communications organization. Her return offers a useful lens on how the CCO role is evolving.

Lake Ontario on a MapQuest map

PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point

September 3rd, 2026 by

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate

September 2nd, 2026 by

The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.