Topics

5 Simple Ways to Boost Your Brand on Twitter

October 23rd, 2018 by

We know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.

Why Reddit Should Be a Part of Your Social Listening Arsenal

October 22nd, 2018 by

As of Oct. 2018, Redditis the fifth most popular website in the United States, with a total worldwide monthly user base of more than 330 million people. So, it’s not hard to see why Reddit is known as “The Front Page of the Internet.” The quality of conversation on Reddit and the aversion to promotional content actually makes it a fantastic tool for social marketers to know what’s happening in regard to your brand and the industry at large.

Transparent Ticketing: Can Blockchain Help Ticketmaster Repair Brand Trust?

October 22nd, 2018 by

Ticketmaster’s banking on the hope that it’s decision to become the largest B2C brand to openly embrace technology will curb some of the reputational damage its done to itself over the years. But will its educating the masses on the transparency of blockchain make a difference if people don’t understand it?

Twitter’s Thumbstopping Tips for Expertly Crafted Brand Messages

October 22nd, 2018 by

Your strategy for getting that copy to the top of the newsfeed only works until it doesn’t, right? Not entirely. As an extension of solid communication skills, good, clear and direct writing will always be a highly valued skill on social. We caught up with Devon Harris, brand strategist at Twitter, to learn about some new and evergreen strategies for making sure your brand copy reaches—and resonates—with as many people as possible.

Optics, News Psychology and the Khashoggi Murder

October 19th, 2018 by

The alleged murder of Saudi journalist Jamal Khashoggi has grown in intensity as a news story during the course of the past 17 days. Incidents involving the deaths of many more people fail to gain such traction. Several elements surrounding the Khashoggi incident may explain why.

How to Nail the Pitch

October 18th, 2018 by

Properly pitching journalists is a subtle art, especially in our rapidly changing media landscape. So how can communicators use these shifts to their advantage in their pitching strategy, instead of getting lost in the shuffle? Here are some tactics top communicators use to make sure journalists not only see their pitches, but want to write about their brands’ stories.

4 Tips for Success With Your Difficult Client

October 18th, 2018 by

Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.

USA Gymnastics’ Errors: A Primer in Crisis Mismanagement

October 17th, 2018 by

Yesterday (Oct. 17) we wrote about the worsening reputation of USA Gymnastics (USAG). That post is updated with more bad news involving USAG. A former USAG president was arrested Oct. 18 for obstructing Texas’ investigation into Dr. Larry Nassar’s alleged crimes at the Karolyi Ranch. Our Oct. 17 post is updated with information about the arrest.

How Do You Respect Culture Through Comms? Takeaways from Senator Warren’s DNA Test

October 16th, 2018 by

On the surface, this effort to give Senator Warren’s claims factual support seemed like an artfully executed campaign. Later that day, though, it became clear that the DNA test had done more harm than good. Senator Warren’s gaffe amounts to lessons learned for communicators about timing, why mixing heritage into your outreach strategies can be a dangerous game, and how to take cultural stand without angering any constituency of people.

Three Tips for PR Pros to Seize the Moment and Bolster CSR

October 16th, 2018 by

Communicators in the CSR and sustainability space often need to be opportunistic as they search for ways to build their programs. Using the United Nations General Assembly as an example, Judith Rowland of FleishmanHillard provides tips communicators can use to leverage opportunities at large meetings of public and private leaders.