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Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons from the Nutrition Industry

February 22nd, 2024 by

PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media. 

PR Measurement Predictions From the PRNEWS 2024 Agency Elite

February 21st, 2024 by

While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.

Moss Kendrix, one of the first Black men to open a PR agency and change the perception of Black Americans in Advertising

Moss Kendrix: Revolutionizing Media Depiction of the Black Community

February 20th, 2024 by

Moss Kendrix, a pioneer in the field of public relations, played a significant role in transforming the portrayal of minorities, especially Black Americans, in the media over 75 years ago.

7 Ways to Publicize Awards (Without Sounding Conceited)

February 20th, 2024 by

It’s a unique selling point to be an award-winning company, as it enhances credibility and trust, so don’t keep it a secret.

Is It Dangerous to Let AI Train on Your Corporate Content? A Balanced Approach for Communicators

February 16th, 2024 by

The New York Times is suing OpenAI for copyright infringement. Communicators, too, will need to decide if there is a danger in letting AI models train on their corporate content. Right now, PR professionals are embracing it as a productivity enhancer and marketing tool. But the way forward may require some balance.

How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid

February 16th, 2024 by

Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.

A Record Number of Fans Show their Support for The Kansas City Chiefs 2024 Superbowl Win at the Parade, near Grand Blvd and 8th Street.

PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI

February 15th, 2024 by

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

Q&A With IPR Measurement Commission: Top Issues on the Minds of Members

February 14th, 2024 by

The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.

Unlocking the Power of Love: Aligning Brands With Key Cultural Moments

February 14th, 2024 by

Valentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.

Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos

February 13th, 2024 by

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.