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How Not to Spam With Impersonal, Abusive Email Outreach

March 21st, 2019 by

As GDPR took effect, countless brands required their network to opt-in to new privacy policies and terms of service. Those changes weren’t required for domestic brands that don’t do business internationally, but they were certainly a good idea given that data regulation remains a topic du jour. But when it comes to spamming, email remains the medium where much of the bad behavior still runs rampant. Here are some other steps your communications team can take to make sure that it isn’t spamming its audience with too much information over email.

The Importance of Adding Context to Share of Voice

March 21st, 2019 by

By most accounts, PR is making progress on its measurement journey. Unfortunately, many PR teams focus solely on counting impressions to assess the effectiveness of earned media. PR data science company AirPR argues more context is necessary to form a truer picture of Share of Voice and how it contributes to business goals. Today it’s releasing a product to facilitate adding that context.

PR News’ CSR and Nonprofit Awards Lunch: Tips, Tactics and Emotion

March 20th, 2019 by

Each year PR News’ CSR and Nonprofits awards lunch is a pastiche of PR tips and tactics and emotion. The 2019 edition, held Friday, was jammed with takeaways and examples of PR using its vast tool kit to do good. We offer a few memories of the awards luncheon, which was held at Washington, D.C.’s historic National Press Club.

March Madness PR Style: Rising PR Stars Tell us What Gets Them Mad About PR

March 19th, 2019 by

March Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?

The Importance of ‘So What? Why Now?’ and Other Writing Tips

March 18th, 2019 by

Asking the questions ‘So What? Why Now?’ when you’re writing a pitch or a press release was just one of many tips offered during PR News’ Writing Workshop March 15, 2019, in Washington, D.C. Others included the importance of grammar and excessive proofreading-one former journalist said she used to discard pitches that contained typos and poor grammar.

Communicators: It’s Time to Have Your Cake and Eat it Too

March 18th, 2019 by

It’s the 75th anniversary of PR News this month and we are celebrating in a variety of ways during the coming months, with editorial features about PR’s history and on what’s to come. There also will be a commemorative Power of PR magazine and an anniversary party in NY in October. This 75th anniversary is a celebration of you, our loyal readers, event attendees, award entrants and engaged voices across all our platforms.

How the Co-Founder of 9/11 Day Learned to Trust His Gut

March 15th, 2019 by

Each year, PR News recognizes the leaders and campaigns creating the most social good at our CSR & Nonprofit awards luncheon. The 2019 event, hosted at the the National Press Club in Washington, D.C., saw… Continued

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Why TikTok is Likely to Stick Around

March 14th, 2019 by

What content is TikTok’s burgeoning young audience most interested in? In a word: fun. Hashtag challenges and lip synch contests have become the platform’s vernacular. The app has placed a heavy focus on artificial intelligence, meaning the algorithm learns quickly and is custom-tailored to each user’s tastes. There also isn’t much pressure for users to build a large following—at least not in the same way that Facebook, Instagram and Twitter have quantified influence.

Twitter and the Era of Flack-Shaming

March 14th, 2019 by

Before social media, an exchange between a PR pro and a journalist was akin to what goes on in Vegas. It stayed in Vegas. Now, though, some reporters seem to revel in exposing the miscues of communicators, writes Frank Ahrens, the former VP of corporate communications at Hyundai Motor and now a VP at BGR PR. Pro tip: Write email pitches with the understanding they could turn up on social media.

Amazon and Nike Forego Transparency: Was it the Right Call?

March 12th, 2019 by

The standard line today is that it’s best for brands to practice transparency as much as possible. Maybe, though, the largest brands can get away with not being transparent. Amazon made two significant policy changes in the first weeks of March and refused to say anything about them. Nike endured a few months of crisis prior to Colin Kaepernick with nary a public word. Was avoiding comment the right call?