adriana arvizo

5 Questions for Comcast’s Adriana Arvizo, a 2019 Top Woman in PR

January 18th, 2019 by

Each year, PR News celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful campaigns in recent months. They’ve also mentored colleagues and ideated some of the most creative PR plans in the business. So, what does it take to be a Top Woman in PR? We sat down with 2019 Top Woman honoree Adriana Arvizo, external communications manager at Comcast, to find out.

How Giving Clients a Rest Can Help Your Messaging

January 18th, 2019 by

The keys to improving your client communications, writes Ryan George, assistant VP of marketing and communications at the wealth management firm 1st Global, are relevance, empathy, specificity and timeliness, or REST. These tips will awaken the messages you send to your target audience.

How to Measure Influencers in an Age of Bad Actors

January 17th, 2019 by

Maintaining valid influencer relationships for your brand will only continue to be a crucial media relations strategy in 2019. But in this time of bots and paid followers on social, what’s the best way to make sure those relationships are on the level? How do you know you’re working with an influencer whose digital persona, and engaged followers, are legit?

We asked some influencer marketing experts to find out.

3 Thought Leadership Practices That Build On Apple’s Reputation as Privacy Defender

January 17th, 2019 by

Apple has built its reputation for preserving users’ privacy is by putting CEO Tim Cook at the forefront. Cook’s thought leadership has been apparent in myriad op eds and interviews, having recently penned an article for TIME on how users can act to take their privacy back from bad actors. There’s no question a well-written missive from the C-Suite can make or break company reputation and goodwill with stakeholders. Here are three ways to get it right.

How to Make a Great PR Infographic [INFOGRAPHIC]

January 16th, 2019 by

Infographics continue to be a great way to deliver information to your clients and those your clients want to reach. A study by Demand Gen report found that infographics can boost web traffic by 12… Continued

PR News’ Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap

January 16th, 2019 by

As the PR News’ Top Women in PR awards luncheon approaches (Jan. 25, NYC), we look at why women continue to dominate PR in terms of numbers of jobs, yet are largely excluded from its leadership positions. We asked some of the women who will be honored next week about this and what can be done. They said the solutions should come from women and industry.

Gillette’s Close Shave: New Ad Debuts a Brand Voice For Modern Times

January 15th, 2019 by

This week Gillette launched “We Believe,” a timely screed against toxic masculinity that updates its decades-old tagline to “The Best Men Can Be.” Its former tagline is reframed as a question: “Is this the best a man can get?” With more than 4 million views already, the ad has audiences divided on whether or not the campaign is a genuine push for social good, an opportunistic rebranding, or both.

PR Lessons from the New Hospital Price-Posting Regulation

January 14th, 2019 by

2019 brought new regulations, including one that requires hospitals to post online their standard prices. Unfortunately, the goal of transparency in hospital pricing is still a long way off. There are, though, takeaways that communicators in all fields can learn from this issue.

PR News Checklist: 7 Practices of Every Good Media Relations Professional

January 14th, 2019 by

Here at PR News, media relations is a daily focus. It’s not just one of the key beats that we report on and  program events around—our media relations content also provides an opportunity for the rare conversation between editorial and comms, two different sides of the same media coin. That’s why we host our annual Media Relations Conference in D.C. every December. Here are some of the key takeaway’s from last month’s show at the historic National Press Club.

Do This One Simple Thing Every Day for a Picture-Perfect PR Life

January 13th, 2019 by

On the tranquil island of Santorini, Greece, hugging the cliffs overlooking the azure blue Aegean Sea, it’s one person’s job to touch-up a boutique hotel’s white exterior. Every day; and it’s a full-time job. The hotel spends $29,000 annually on white paint. The hotel’s pristine exterior makes guests feel special, part of something luxurious. Does your brand’s image need a fresh coat of paint?