You think it’s too early to begin preparing for Halloween? What a ghostly thought. In fact, Halloween is a wonderful time to dig up some fun for your brand and its followers. Accordingly, here are three scary tips for injecting some excitement into your brand on October 31 that even the devil will find thrilling.
Latest Posts
Digital PR Awards Keynoter’s New Book Charts the Future of Connectivity
October 4th, 2019 by Justin JoffeAs digital devices lead us to unhook from traditional aspects of the American Dream, we now live in what Dr. Julie Albright calls the untethered society. Dr. Albright, the keynote speaker at our upcoming Digital PR Awards breakfast, notes, however, there are consequences. More and more data is generated. The data can help develop computerized behavioral models to persuade or even manipulate audiences based upon their likes, fears, and psychological profiles.
Self-Correcting PR: Uber’s Gig-Economy Product Push
October 4th, 2019 by Nicole SchumanIn an interesting twist, Uber announced the launch of a new app, for the gig-economy, starting in Chicago. Some may see this as a sign of getting back to its roots. Uber Works will allow temporary workers to search for jobs in bartending, stocking and cleaning, amongst others.
The On-Camera Interview: A Step-by-Step Guide to Success
October 4th, 2019 by Maura FitzGeraldInterviews on television and social media videos are a fact of life for corporate executives. Yet many executives are fearful when reporters and cameras appear. Fear not. Maura FitzGerald of Vision 2.0 Communications provides a comprehensive review of what to say, how to say it and what to wear while you do.
MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation
October 3rd, 2019 by Nicole SchumanRegardless of a settlement, MGM still needs to repair its reputation—not only with the people of Vegas, but America as a whole. It’s easy to throw money at a problem and walk away, but the sting of the initial reaction by MGM after the shootings will never be forgotten.
9 Tips to Make Your B2B Social Strategy Shine
October 3rd, 2019 by Sophie MaerowitzThere are some roadblocks unique to the B2B space, from using social to win customers to translating complex technical language into accessible messaging. Four B2B marketers shared their approach to tackling these challenges with our sister publication, The Social Shake-Up.
To Be or Not to BP: Why Shakespeare Cut Ties to Oil
October 2nd, 2019 by Seth ArensteinBrands need to be certain their values align with the actions they take. For nonprofits that means being cognizant of the sources of donations. As the venerable Royal Shakespeare Company in the U.K. learned this week, hell hath no fury like students with tickets that an environmentally-unfriendly brand subsidized.
How the Tech Industry Can Survive the Techlash
October 2nd, 2019 by Alison McNallyThe public needs to know about the downsides of technology, of course. But it seems the media covers few technology stories that lack a bad actor or two. In this environment, it’s up to technology companies to communicate to the public that they can do the right thing, argues Alison McNally, FleishmanHillard’s tech sector lead for N. America.
Takeaways For Startup Communicators From WeWork’s IPO Crisis
October 1st, 2019 by Justin JoffeNeumann stepped down from his role as CEO on September 24th, and less than a week later, on Monday, September 30th, WeWork’s IPO was halted indefinitely. For PR pros working in a startup environment, WeWork’s very public fall from grace holds many lessons to take back to the open office. Let’s look at a few things that communicators at any startup can take away from WeWork’s problems.
A Journalist Tells All: Grabbing This Huffington Post Writer’s Attention Is Tough
October 1st, 2019 by Melissa HoffmannWhen you look at Huffington Post senior reporter Emily Peck’s career, she’s been deliberately revving up her pace. Peck has gone from the monastic rhythm of a monthly magazine, to a daily newspaper, to an exclusively digital news source. These days, she doesn’t have time for pitches. Or press conferences. You have one chance to catch her with an informative email subject line. Here are some more insights.