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PRNEWS welcomed Lori Perlow, communications manager at Camden County Educational Services Commission of New Jersey, as our guest. We talked about the increasingly important role of communicators as districts return to school over the next month.

Well-known publications with large circulation figures and numerous unique visitors to their online sites seem attractive targets for generating sales leads. However, placement in publications with small, targeted readerships might be a better route to generating leads and proving PR’s value.

Any PR is good PR, right? With the arrival of Shark Week, the 32-year-old programming stunt on Discovery, we asked: Is Shark Week good or bad PR for sharks? Sure, the programming features danger and suspense, but also the opportunity for viewers to learn about and gain respect for these majestic creatures. 

There’s a lot to like about today’s announcement of the NY CEO Jobs Council. Its initial goals of hiring 100,00 diverse workers by 2030 are worthy and the cache of member-CEOs seems untouchable. The question some critics ask is what are the Council’s plans for encouraging diverse workers to remain and rise beyond low-level positions?

This year’s Social Shake-Up cast is made up of marketing and communications professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. Today, we hear from Jamie Lieberman, owner of Hashtag Legal, a law practice that specializes in digital media. As part of the Shake-Up, Jamie will be speaking on the elements that make for a successful social media policy.

While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten. 

A veteran communicator discusses the importance of learning different languages when moving between industries. The savvy communicator, he argues, is an active listener and a life-long learner.

PRNEWS welcomes Sara Joseph, SVP at BerlinRosen to talk about innovations in the travel and lifestyle industries during COVID.

PR pros know it’s a best practice to constantly monitor social and traditional media during a PR crisis. With the pandemic producing a flood of constantly changing news, communicators are wise to monitor constantly. Quick-changing stories this week seem to provide examples of the importance of 24/7 vigilance.

There is tremendous uncertainty about the upcoming school year as the novel coronavirus continues to ravage the country. As a result, stakeholders will depend on clear, decisive communication in an attempt to calm concerns. Unfortunately, not every school district has a trained communication professional on staff. We asked an experienced education communicator about best practices.