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Controversies around GMO labeling and discrimination scandals have prompted a general need to know what happens behind the curtain of every process, from production to consumption. The overwhelming bridge between this booming demand for social responsibility and the PR pros who called to build it can only be connected by transparency and campaigns that truly stand out. 

And while the digital plane constantly evolves, the high standards to which creative messaging resonates on a technological level, does not. The 2019 Digital Awards brought out the best in the business, honoring winners that speak on a global level. PRNEWS hosted the breakfast event on Oct. 18 at New York City’s storied Yale Club, set in the heart of Manhattan.

If it’s done right, SEO can improve both the quantity and the quality of your web traffic. SEO usually plays off of communications quite well, too. When used cohesively, you can build a powerful, integrated marketing campaign that produces data-driven results. If you recently started an SEO campaign, you’ll need a way to track the performance—and success—of your work. But which analytics are the most important to track? Here are five SEO metrics you simply can’t afford to ignore.

Lauren Lawson-Zilai, Sr. director of PR at Goodwill and Lina Renzina, head of talent partnerships at Ad Council, will discuss why an influencer agreement is key to harnessing your influencers’ reach toward a robust media relations strategy at PRNEWS’ Media Relations Conference, December 12-13 in Washington, D.C. Ahead of their session, let’s look at several things that a thorough influencer agreement must include.

Corporate social responsibility is a win-win program for your brand. Not only will your company be improving your stakeholders’ community, but your CSR programs can also enhance team-building efforts.

From signage to social media ads to commercials, communicators are always on the lookout for chances to get more eyes on our brand. One time-tested way to slingshot brand awareness into the heavens? Publishing your very own book.

There’s much value in studying PR in college. On the other hand, there are a lot of practical ins and outs about PR that students can miss. This is especially so when it comes to media relations, particularly when your instructors aren’t working media. Veteran PR pro and former journalist Arthur Solomon offers nine insights about PR that you might have missed in college.

The goal of a comprehensive PR plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments or c) to increase awareness of a new product or division.

A professional bio is a bit like an auto club card, you may not need it very often, but when you do, you’ll be really glad you have one. All professionals and business leaders, from athletes to CFOs to pediatricians to DJs, should have at their disposal a few well-written paragraphs recounting career accomplishments. A brief bio is indispensable for use in social media profiles, websites, press releases, event programs, brochures, book jackets and more.

The digital era is wonderful in many ways, though social media can sink a brand that runs a tone-deaf ad campaign quicker than you can say, ‘Why didn’t we have a PR pro at the table in the first place?’ Here are seven tips for PR pros to consider that will help brands avoid cultural missteps when they roll out ad campaigns.