In this session, you’ll learn the fundamentals of any SEO plan for communicators, including how to perform an SEO audit with technical improvement and content creation in mind, as well as how to formulate an SEO strategy.

Are you caught up with Google algorithms? In this session, you’ll learn about the newest updates from Google, tips on tracking algorithmic shifts, and what it all means for public relations practitioners. 

The proliferation of AI-generated content, originating from LLMs and beyond, is transforming the way consumers search for and receive information—a shift that can certainly alter your SEO plan. You’ll learn how to navigate this new frontier by optimizing content for AI-driven search. 

This session will outline and feature the most up-to-date SEO tactics and tools for PR professionals. Plus, our speaker will address how to demonstrate ROI for PR professionals engaged in SEO activities. 

As consumers migrate to online and social communities, PR pros must tap into new opportunities to reach target audiences—many of whom are searching for information outside of search engines. This session will cover the search optimization tactics inspired by key areas of industry disruption.