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Three online seminars. Three ways to excel. Attend one—or all of them.

Join us for one or all of our summer virtual seminars—deep dives into the hottest button topics including SEO for PR pros, social media in comms and a roadmap to measure PR's impact.

This summer’s leading trends and insights are coming to your computer screen—three virtual seminars designed to give you critical insights, tangible best practices and roll-up-your-sleeves intelligence.


SEO Tips, Tricks and Hack for Comms Pros


SEO Tips, Tricks and Hacks for Comms Pros

June 18, 2024
12 - 3 PM (ET)

  • Optimizing Your Content for AI-Driven Search
  • Google's Latest Algorithms—Explained
  • What the Rise of Social Search Means For You
  • 5 Invaluable SEO Tools For Your Toolbox
  • 8 Tips for SERP Placement Optimization

SEO Agenda




Critical Trends & Emerging Best Practices

August 14, 2024
12:30 - 3:30 PM (ET)

  • KPIs for Earned Media Measurement
  • Maximize Media Placement with Data Insights
  • 6 AI-Driven PR Measurement Tools
  • Leveraging Data to Measure PR Business Impact
  • The Keys to Reputation Evaluation

Full Agenda Coming Soon


ONLINE, JUNE 18, 12:00 – 3:00 PM (ET)

  1. 12:00 pm - 12:30 pm

    SEO Fundamentals for PR

    In this session, you’ll get an overview of the fundamentals of any SEO plan for communicators, including how to perform an SEO audit with technical and content creation in mind; how to audit competitors and build links to enhance SEO; and reputational management tactics that lead to owning first-page results.

    • Maddie Shepherd

      Maddie Shepherd

      SEO Director
      CBS News
  2. 12:40 pm - 1:10 pm

    What’s Up with Google’s Latest Algorithms?

    Are you caught up with Google algorithms? In this session, you’ll learn about the newest updates from Google, tips on tracking algorithmic shifts, and what it all means for public relations practitioners. You’ll learn how Google’s AI policies factor into it all, as well as the latest update on SGE, its Search Generative Experience initiative.

    • Brad Gerick

      Brad Gerick

      Gerick Digital Strategy
  3. 1:20 pm - 1:50 pm

    Optimizing Content for AI-Driven Search

    The proliferation of AI-generated content, originating from LLMs and beyond, is transforming the way consumers search for and receive information. Learn how to navigate this new frontier by better understanding the state of AI search and the factors that may lead to success. You’ll come away with knowing the differences between generative AI chatbots, AI search and search-engines; EEAT, MEEEAT, and overlapping factors between SEO and GEO; and more.

    • Chris Rodgers

      Chris Rodgers

      CEO & Founder
  4. 1:55 pm - 2:25 pm

    A Primer on SEO Tactics, Tools and Measurement for PR

    This session will outline and feature the most up-to-date SEO tactics and tools for PR professionals. Plus, our speaker will address how to measure success from a PR perspective; outline key metrics associated with PR-driven SEO activities; provide examples of measurement reports and SEO-driven campaigns; and demonstrate its value to leadership.

    • Lauren Meckstroth

      Lauren Meckstroth

      VP of PR
      The Abbi Agency
  5. 2:30 pm - 3:00 pm

    SEO Disruption & the Rise of Social Search

    As consumers migrate to online and social communities, PR pros must tap into new opportunities to reach target audiences—many of whom are searching for information outside of search engines. This session will cover the search optimization tactics inspired by key areas of SEO disruption, including social media communities—such as Reddit—that are increasingly instrumental in shaping the narrative.

    • Megan Hueter

      Megan Hueter

      Head of Digital

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend these events:

  • Digital PR and Social Media Communications
  • Community Relations
  • Content Creation
  • Crisis Management
  • Marketing Communications
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analysis
  • SEO
  • Video
  • Business Development



Each virtual event registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after the completion of the event.

SINGLE SEMINAR: $249 *per seminar

3 SEMINAR PACKAGE: $595 ($150 savings!)

Register now to attend one or all three seminars.



PR News Digital Learning 2024

JUNE 18 / JULY 17 / AUGUST 14



Contact Client Services
[email protected]


Dara Brooks
[email protected]