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Today’s Global Climate Strike includes the involvement of more than 7,000 brands, finding a kindred social responsibility with the upcoming generation. The event reveals a possible escalation within corporations to become more involved in promoting social good, and that’s getting noticed. We look at how brands are participating in the Global Climate Strike.

Earned media often is dismissed as time-consuming and old-fashioned. Yet amplifying earned media hits with a rabid fan base can be a highly effective PR tactic. Just ask the team at Schitt’s Creek. The comedy series from tiny Pop TV has ridden earned media to four Emmy nominations. Go get some free media.

To get you ready for PRNEWS’ Measurement Boot Camp next month in NY, we offer a preview of its luncheon session. Featured speakers will be Paine Publishing chief Katie Paine, Prudential VP, global communications/head of research and analytics Allyson Hugley and AMEC global MD Johna Burke. In a roundtable late last year, we asked this trio about the good and bad in communications measurement.

Sandy Hook Promise (SHP), the nonprofit formed to educate and help prevent gun violence in schools, pulled no punches with the launch of its latest PSA, “Back-to-School Essentials.” The minute-long video highlights the excitement of new backpacks, clothing and art supplies, which jarringly transform into tools of protection during a school shooting. Within hours the video reached more than 1.2 million views.

Despite what you might have heard, most journalists are not out to get you or your brand’s executives. On the other hand, just because content creators are nice people, doesn’t mean you shouldn’t be prepared for an interview. Veteran PR pro and former journalist Arthur Solomon offers tips PR pros can use to ensure that interviews go smoothly.

More than 500 award-winning brand, agency and nonprofit communicators gathered last evening (Sept. 17) to celebrate the PRNEWS Platinum PR Awards. Our most prestigious honors salute top campaigns and leaders in a variety of categories including advocacy, branding and social media. PRNEWS also inducted campaigns from Nike and Sandy Hook Promise into the Platinum Hall of Fame.

With tonight’s Platinum PR Awards, PRNEWS’ most prestigious honors, we revisit a 2017 Platinum Hall of Fame inductee, Let’s Win! Pancreatic Cancer. Finn Partners’ Gil Bashe and John Bianchi write that Let’s Win! continues to do great work, though pancreatic cancer is spreading fast. A massive effort is needed to tame this scourge.

Organizations may work in a multitude of industries and locales, but all have something in common in a world where competition is on the rise: a growing need to put themselves in front of and promote themselves to rapidly changing client bases. From a social media standpoint, all face a pressing demand to redefine the shape of communications and outreach efforts to better meet these audiences’ changing interests and methods of interacting with an increasingly connected and social world.

It’s one of the dirty little secrets of PR: Internal communications is vital to the smooth operation of a company, yet it’s often the last to be given consideration. Early fall is a perfect time to shine up your internal communications efforts.

Are you up-to-date on the biggest brand players on social media? Take this quiz to find out.