Topics

The average person is overloaded with content. Bombarded with ads, email, text and video, many of us have turned off. We ignore nearly everything. Into this hostile climate comes the communicator. Instead of throwing up your hands, we offer author Jamie Mustard, who provides some basic solutions to this complicated problem.

IPR Measurement Commission chair Mark Weiner whacks at measurement’s version of sacred cows as he tees up PRNEWS readers for success in 2020. Among the myths he dispels are: everyone is using AI for measurement, you must have a real-time measurement effort to succeed, and PR measurement kills creativity.

This is the second in a series of Intrado Digital Media-sponsored articles about measurement. Intrado Digital Media president Ben Chodor discusses the importance of aligning your measurement efforts with business objectives. The first article in the series appeared in the November 2019 edition of PRNEWS.

The turkey has been picked apart, the wishbone wished upon, and the rounds of coffee are morphing into stronger beverages. It’s the day after Thanksgiving. Yet some family members have vanished. They’re braving the crowds at the mall on Black Friday. How should PR craft messages about retail brands opening (or closing) their doors today?

In the true spirit of this holiday, we are reminded that giving back need not only happen on Thanksgiving proper. Several companies have leaned into giving back before, and after, Turkey Day. Here are some examples of social good initiatives we can all be thankful for.

The C-suite increasingly is asking communicators to supply more authoritative data about their efforts, particularly in earned media. New demographic and firmographic technologies can help identify audience personas and find potential new audiences.

Every December, in the midst of holiday celebration, PRNEWS hosts our annual PR People & Rising Stars awards. While we certainly consider all of our awards shows to be feel-good events, there’s something extra special about this one. Celebrating the actual people who make the campaigns run, put out the crisis fires and lead their teams to success, along with the rising stars under 30 who are coming up fast, takes on an added significance during this festive season of togetherness.

While these may seem like gag gifts for some, influencers and super fans will fork over serious cash to own a piece of brand loyalty—which they can show off from all social media platforms. It’s probably too late to get on the trendy grab list for this year, but there is something to be learned from brands like Red Lobster, Hidden Valley Ranch and others, going the extra mile to connect with their consumers.

Imagine a crisis resulting in a death is part of your first day on the job as a communicator. That was the case for David Gaier, a former chief of communications at NRG Energy. He offers lessons learned and crisis preparation tips after years on the job.

Many business leaders believe they know how to relate to their millennial staff. They share a lot of material via social media and during town halls. While millennials will acknowledge the sharing, they’ll also say the messages shared seem inauthentic. To counter this, veteran PR pro Deirdre Breakenridge crafted her 12-part FEEL plan that helps build genuine communication between leaders and millennial staff. She discussed it during PRNEWS’s Top Places to Work & Agency Elite Awards in NYC earlier this week.