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Brevity, timeliness, prepared spokespersons and trusted media contacts were a few of the tactics panelists touted at a panel session on media pitching during last year’s PR News Media Relations Summit in Washington, D.C. This year’s summit features an interactive pitching workshop on 12/12 and a pitching panel on 12/13. 

The experts we talk to routinely stress the importance of having a crisis plan. Of course, it’s not enough simply to do the initial work—we must revise mindfully and make important adjustments. Join PRNEWS on Dec. 10 for Crisis Webinar: Why a Strong Defense is the Best Offense featuring representatives from Hyatt, Virginia Commonwealth University and Devine + Partners.

The expectation is that video will be about 80 percent of internet traffic in 2020. That means brands need to craft videos that are compelling enough to break through a great deal of noise. This mini-case study explains how a law firm’s marketing chief cleverly destroyed the recruitment video model. He also put a human face on what’s often perceived as a cold, impersonal profession.

Depending on where you live you might have the winter blues. Believe it or not, this is a real condition. As you will read in this case study, Arizona used the winter blues as part of a social campaign to encourage tourism. Turns out Arizona is the country’s sunniest state.

In this mini-case study about higher education, FleishmanHillard SVP Brendan Streich offers three ways PR is using measurement to help academia improve communications as well as other facets of college and university operations.

When you think of financial services, references to pop culture and current trends are likely not the first things that come to mind. Yet in a recent campaign, investment firm Vanguard managed to leverage some pop culture staples, along with adopting a more relatable vernacular across social media channels. In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories.

The average person is overloaded with content. Bombarded with ads, email, text and video, many of us have turned off. We ignore nearly everything. Into this hostile climate comes the communicator. Instead of throwing up your hands, we offer author Jamie Mustard, who provides some basic solutions to this complicated problem.

This is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is part of a partnership with the Museum of Public Relations. This article looks at Ivy Lee, considered the father of PR. Some 100 years ago Lee established foundations for much of what PR pros do to this day. The list includes the press release, crisis communications and branding, which he did for John D. Rockefeller.

In this first of a two-part series, SEO expert Luke Budka takes a basic approach to improving a company’s reputation using Google. For example, when you Google your business name, is it the first thing that comes up. Even better, everything Budka recommends here is free.

What’s ahead for social media in 2020? For starters, it appears the Federal Trade Commission (FTC) will continue to hound brands and influencers who misrepresent themselves to consumers on social. Fortunately, the FTC has re-issued its guidelines in a plain-language format. There’s even a video.