It’s an oft-asked question in PR: How do I get media to listen to my pitch and perhaps gain some coverage? A panel of journalists and PR pros offered answers to this query during a session on media pitching at PR News’ Media Relations conference Dec. 6 in Washington, D.C.
Stories by Brenda Siler
Brenda C. Siler
A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.