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The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.

After 2.5 months, the International Olympic Committee seems to have seen the error of its ways. Back on March 3, as the coronavirus began to ramp up in several parts of the world, IOC president… Continued

Social media use has increased significantly during the pandemic. Analyzing social posts during the early part of the lockdowns, three basic user groups emerge. It is likely their emotional states will change as the pandemic continues. Here’s how brands can spot these groups and prepare content for when they begin to change their behavior.

With all 50 states reopening in some fashion today, many people are wondering when it will be safe to eat out again. In this first of a series about reopening various industries, we examine the role communications will play. In the case of reopening restaurants and other eateries, communication will be key.

As of Tuesday evening, two dams have failed in Midland, Michigan, the home of Dow Chemical’s headquarters. Given chemical products including pesticides and Styrofoam are produced in the area, Dow’s current weather-related crisis could soon erupt into an environmental catastrophe. Gene Grabowski, partner at D.C. firm kglobal, says that at this early stage, Dow’s communications team is responding “intelligently and appropriately” to the flooding in Midland.

Data provided to PRNEWS confirms what media relations pros have been feeling since the pandemic arrived–communicators are pitching more than they did prior to the novel coronavirus. Fortunately, journalists are opening more pitches than they did before the pandemic.

The pandemic shows it’s impossible to predict a crisis. On the other hand, assessing likely risks, preparing a response plan in advance, understanding processes and practicing regularly will ensure success during most crises.

Did you ever wonder how a biotech company communicates its news? The answer is like everyone else, more or less. Often its press releases are unreadable to the general public. Moderna’s news release about its potential coronavirus vaccine actually wasn’t too difficult to understand.

As the pandemic has unfolded, the way people and brands talk about COVID-19 on social has shifted. Social conversations have expanded beyond details about the virus to other topics, such as entertainment for the homebound. Brands that monitor social conversations can build connections to their audiences that will last beyond the pandemic.

Did your brand or organization’s messaging around the novel coronavirus seem authentic to audience members? Did consumers read it or delete it? Did the sexes react to it similarly? Those were some of the questions Clyde Group asked in a recent survey of 1,000 consumers.