In interviews, we found pro bono has several meanings. Strictly, it’s free work. In PR, it also encompasses volunteering at nonprofits. At some shops it includes at-cost or highly discounted work. Some brands consider pro bono tantamount to what many call corporate social responsibility.
Stories by Seth Arenstein
Despite a troubled economy and uncertainty surrounding travel and festive gatherings during the 2020 holiday season, demand to look one’s best endures, whether it’s on Zoom or in person. We’ve never seen such domination; seven of the top 10 brands produce cosmetics and the remaining three firmly are rooted in beauty. On the other hand, how many times do you need to hear someone tell you 2020 was an unusual year?
Sometimes, life isn’t clear cut. This week began with an outstanding example of transparency and included a rare show of transparency from the Department of Homeland Security. On the other hand, the week also highlighted that transparency has a long a way to go.
We see more and more agencies preparing for life after the pandemic by establishing practices and offshoots dedicated to post-virus communication and strategy. We asked M Group chief Jay Morakis to dive into the thinking behind establishing such a practice.
Our (almost) year-end look at social media engagement by B2C and B2B brands shows a pattern in both categories. Engagement is off year over year. Data is provided exclusively to PRNEWS by data partner Shareablee.
Measurement is gaining traction in PR and communications, yet it remains a dark-haired stepchild in many quarters. Some of measurement’s pain points include the lack of budgets for data collection and tools, as well as concerns about how well those tools function, according to a news survey of some 500 PR pros.
In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.
Considering how often President Trump attacks him, special counsel Robert Mueller seems to be ignoring the PR maxim that if you don’t write your own narrative, someone else will do it for you. On the other hand, Mueller might prefer to allow the 30+ indictments he’s produced to do the talking for him.
Healthcare communicators have plenty to worry about, particularly working in a regulated industry where lives are at stake daily. Add to that the upcoming elections, where the Affordable Care Act is a major issue. Speaking of affordable care, questions abound when the story of a school teacher’s $100,000 hospital bill being cut to $800 is raised.