Stories by Seth Arenstein

For Transparency, It was the Best of Times and Worst of Times

July 24th, 2020 by

Sometimes, life isn’t clear cut. This week began with an outstanding example of transparency and included a rare show of transparency from the Department of Homeland Security. On the other hand, the week also highlighted that transparency has a long a way to go.

How to Position for Re-Entry and Communication in the Post-COVID-19 World

June 2nd, 2020 by

We see more and more agencies preparing for life after the pandemic by establishing practices and offshoots dedicated to post-virus communication and strategy. We asked M Group chief Jay Morakis to dive into the thinking behind establishing such a practice.

Engagement Falls 10% YTD for B2Cs, 30% for B2Bs (Jan-Nov 2019)

December 1st, 2019 by

Our (almost) year-end look at social media engagement by B2C and B2B brands shows a pattern in both categories. Engagement is off year over year. Data is provided exclusively to PRNEWS by data partner Shareablee.

Measurement’s Biggest Obstacle? Getting Budget for Analytics Tools

October 1st, 2019 by

Measurement is gaining traction in PR and communications, yet it remains a dark-haired stepchild in many quarters. Some of measurement’s pain points include the lack of budgets for data collection and tools, as well as concerns about how well those tools function, according to a news survey of some 500 PR pros.

Takeaways from Nike-Kaepernick Campaign, Crisis Analytics and New to the Resource Center

October 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.

How to Launch Social in a Regulated Industry

October 1st, 2018 by

This case study shows how health insurance provider AETNA is traversing the difficult terrain of regulation and still managing to mount a robust social media effort.

Is Mueller’s Silence His PR Lesson?

September 14th, 2018 by

Considering how often President Trump attacks him, special counsel Robert Mueller seems to be ignoring the PR maxim that if you don’t write your own narrative, someone else will do it for you. On the other hand, Mueller might prefer to allow the 30+ indictments he’s produced to do the talking for him.

$100K Hospital Bill That Shrank to $800 Illustrates Healthcare Communicators’ Dilemma

September 12th, 2018 by

Healthcare communicators have plenty to worry about, particularly working in a regulated industry where lives are at stake daily. Add to that the upcoming elections, where the Affordable Care Act is a major issue. Speaking of affordable care, questions abound when the story of a school teacher’s $100,000 hospital bill being cut to $800 is raised.

Takeaways From Crisis Survey, Budget Roundtable and New to the Subscriber Resources Center

September 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as additions to the PR News Resources Center, available to subscribers only at:

Harvard Communicates Carefully About Race in Affirmative Action Suit

August 31st, 2018 by

Communicators at colleges have had anything but a slow summer. None have had to work harder than those at Harvard, where the school is enmeshed in a lawsuit that claims it holds Asian-American applicants to a higher standard than those of other ethnic groups. The results of a trial, set for October, could reverberate around the country.