When a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.
Topics
Old Ways Inform New Normal: Transparency is Key to Internal, External Comms and Media Relations
April 7th, 2020 by Seth ArensteinPRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar about coronavirus and PR. With more than 1,500 attendees, the session produced more audience questions than we could handle. Here are some of the best questions, with answers from another panel of PR pros.
The Heart of PR: 80% Say Staff Safety Trumps New Revenue, 48% Strategizing for Post-Virus Era
April 7th, 2020 by Seth ArensteinWe surveyed more than 200 senior PR professionals to find out how they are coping with coronavirus, what changes they are making (or not) in their communications internally and externally. Some of their answers surprised us.
Pandemic Forces PR to Confront Edit Calendars: ‘Is My Message a Priority or Appropriate Now?’
April 7th, 2020 by Seth ArensteinNext in our series of interviews with senior communicators we speak with Julie O’Donnell, who last month was named EVP/global head of digital at health communications and PR firm Evoke. We asked her what she sees communicators doing well or badly in this moment with their digital communications.
Internal Communications Watching Closely as Employee Needs Change During Pandemic
April 7th, 2020 by Seth ArensteinSince it was nearing tax time, we wanted to interview a communicator in the tax industry. Then the pandemic arrived, and April 15 became just another day. Jesse Hamlin, who runs communications for Avalara, tells us that it’s almost always tax time somewhere in the world. She discusses how her team is monitoring its employees’ needs during this difficult moment.
COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting
April 7th, 2020 by Nicole SchumanThere are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.
New H+K Analytics Head Sees Coronavirus Increasing the Need for Data Verification
April 7th, 2020 by Seth ArensteinWhat happens to measurement and analytics when coronavirus subsides? H+K’s new analytics chief thinks data verification will have increased importance since so much false information is floating around at the moment. He’s also urging his team to laugh and connect with each other on a personal level as they work from home.
A Ph.D. Does Not Equal Medical Doctor
April 6th, 2020 by Nicole SchumanCNN anchor John Berman called Navarro out regarding his qualifications, and Navarro hit back.
The Queen Makes Her Coronavirus Entrance
April 6th, 2020 by Nicole SchumanOn a tough day for Britain, in which Downing Street announced Prime Minister Boris Johnson was admitted into the hospital for complications due to coronavirus, Queen Elizabeth II emerged for a rare address.
How to Respond to Media Inquiries About Employees Testing Positive
April 6th, 2020 by Aidan RyanAs the number of confirmed coronavirus cases rise, your organization likely will need to respond to media about an employee(s) testing positive. This is not a time to panic. To help you respond, we offer guidance from the law firm of Goldberg Segalla. Key points include communicating calm, being transparent and offering accurate information about the employee and your coronavirus procedures.