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At a time when people the world over are concerned about their health and financial health, humanity in messaging is required.

Both the president and his task force presented a united message on the potential severity of the novel coronavirus.

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.

As PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.

Since part of the new normal finds many of us at home, consuming media almost non-stop, the need for new ads and PSAs is rising.

With economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.

Social media communicators require tools to ensure audiences are connected, supported, entertained and—perhaps most crucial amid the pandemic—receiving truthful, accurate health information. To meet these challenges, the major platforms have unrolled a number of features and hubs for COVID-related content. Here is a collection of what they’ve done pertinent to professional communicators and use cases for each platform’s offerings.

This is especially important for TV news networks, where daily viewership continues to rise, with most people at home and many looking for the latest coronavirus information.

If you’ve been following this site recently you’ve read about emerging best practices in these difficult times.

In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.