Stories by Mark Weiner

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Applying Communications Research to Solve PR Challenges

June 2nd, 2020 by

Mark Weiner discusses research showing how media relations opportunities change as the pandemic curve flattens. In short, as countries re-open, opportunities for pitching become less stringent.

Dispel These Nine Measurement Myths in 2020 En Route to Success

December 1st, 2019 by

IPR Measurement Commission chair Mark Weiner whacks at measurement’s version of sacred cows as he tees up PRNEWS readers for success in 2020. Among the myths he dispels are: everyone is using AI for measurement, you must have a real-time measurement effort to succeed, and PR measurement kills creativity.

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

November 1st, 2019 by

Along with Measurement Month, it’s the time of year when PR evaluation and funding questions arise for the coming fiscal year. Executives who invest in PR are becoming more discriminating. Moreover, they insist on data to back up their decisions. Here are 10 questions to help you use measurement to prepare your budget presentation for 2020.