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While in a holding pattern, some organizations are pivoting from content production to information gathering.

As the nation braces for what is likely to be a grim several weeks, social media feeds are intentionally devoid of the usual April Fools’ Day wit.

With so many brands and organizations over-communicating, there’s more clutter than usual.

Sunday evening, many communicators breathed easier. The federal government aligned its message on coronavirus.

Amazon yesterday confirmed it fired employee Chris Smalls, who organized a walkout at an Amazon warehouse in NY.

You’ve created your coronavirus messaging plan and advised executives to communicate authentically, transparently and from the heart. Your job is far from over, though. Perhaps the most important thing a communicator can do at this time is to be available and make plans for the day when the coronavirus ebbs.

While social media influencers and celebrities have had some cringeworthy moments in recent weeks, brand entities as a whole seem to be starting to find their footing, putting out more nuanced messaging and recalibrating their responses when they don’t land as intended. Here’s a look at a health care organization and two name-brands that made waves on social around COVID in recent days.

In addition, sometimes plain, old letter-writing works best. That’s the theory behind UK Prime Minister Boris Johnson’s letter. It was sent starting today to the country’s 30 million households.

Celebrities, politicians, athletes, spouses, healthcare staff and even pets took to social media today to share tributes, successes, joys and pleas to stay inside and help stop the spread of the virus.

This is a time when the public likely won’t mind over-communication as people clamor to learn everything they can to protect themselves and their families. And while every organization has its preferred method of distributing information to its audience, some are turning to podcasts for more comprehensive discussions around necessary information.