Stories by Erika Bradbury

Pride community at a parade with hands raised and the LGBT flag.

LGBTQ+ Comms Must Start Internally and Be a Year-Round Effort

May 29th, 2023 by

In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project;  Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.

Absolut VP of Marketing: Metaverse is Conduit that Brings Together People

May 15th, 2023 by

Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

open book with magnifying glass on wooden desk in information library of school or university, concept for education,reading , study, copy space and blue background.

Story Finding, Rather than Storytelling, May Help Increase Cultural Relevance

May 8th, 2023 by

PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.

People connecting jigsaw pieces of a head together

PR Roundup: Hollywood Writers Comms, Shein Eyes IPO, Mental Health Awareness

May 4th, 2023 by

This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?

business people analytics and monitoring on web report dashboard monitor concept

Data Roundup: ESG Comms, Brand Trust, AI Concerns

April 27th, 2023 by

This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.

Group voice and social diversity message or diverse society speaking with one megaphone as a team communication and teamwork chat concept with 3D illustration elements.

Data, Storytelling and Diverse Voices Help Streamline Advocacy Efforts

April 26th, 2023 by

This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.

diverse ropes connected together as a corporate symbol for cooperation and working collaboration.

Cision CEO: Comms Industry Must Collaborate to be Agents of Change

April 24th, 2023 by

PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.

Competing, children roll boiled eggs with ladles across the lawn of the President's residence.

American Egg Board Discusses Its PR Priorities, Including Current Egg Prices

April 10th, 2023 by

To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.

Concept of de-influencing is a term that is the nemesis of influencers. Recommendations for buying or not buying cosmetics

Explainer: What is Deinfluencing?

April 10th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Keep Focus of Communications on Business Impact, Not ESG Terminology

April 3rd, 2023 by

Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.