Stories by Erika Bradbury

Ensuring Authenticity in Your D&I Messaging During Pride Month

June 2nd, 2020 by

June is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.

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Using Data to Inform Decisions During the Pandemic

May 1st, 2020 by

Organizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.

man on phone conference call

Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.

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Executing an Effective Virtual Media Tour During a Pandemic

April 16th, 2020 by

Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?

diversity hands in

Now’s the Time to Strengthen Our Resolve for Diversity & Inclusion

April 13th, 2020 by

We must fight against the inclination to label diversity, equity and inclusion as “nonessential” at a time when it is more relevant and pertinent than ever.

doctors

Tips for Health Care Providers on Communicating During COVID-19

April 6th, 2020 by

Communications during COVID-19 is fraught with challenges. From communicating to employees about the potential for pay cuts, furloughs or even layoffs, to determining how to notify people of exposure to the virus, communicators have their work cut out for them. Since health care arguably is at the center of most of our lives at the moment, communications in and out of hospitals is in the spotlight.

woman working on phone

Tips for Communicating Layoffs During The Pandemic

March 27th, 2020 by

With economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.

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WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications

March 26th, 2020 by

In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis. 

State, Business Executives Demonstrate Authentic Leadership in Communications

March 22nd, 2020 by

Though New York issued its orders earlier last week, it has become the state to watch in terms of its communication strategy.