Stories by Erika Bradbury

image_pdfimage_print

Social Engagement with Tokyo Olympics Down 75% vs 2016 Summer Games in Rio

July 1st, 2021 by

With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.

PRNEWS Announces Honorees for 2021 Top Women in PR

June 25th, 2021 by

PRNEWS has announced the honorees for this year’s Top Women in PR. The 2021 honorees are recognized in five distinct categories: Changemakers, Entrepreneurs, Industry Innovators, Mentors and Rising Stars.

Awareness Indeed: Consumer Engagement with ‘Juneteenth’ Social Posts Jumps 4,000%

June 1st, 2021 by

As awareness for Juneteenth rose, so too did consumer engagement with the topic on social. Consumer engagement rose nearly 4,000 percent (May1-May 25, 2020 vs the same period in 2021), according to Shareablee data, provided exclusively to PRNEWS.

LGBTQ PR Pioneers Share Keys to Ensure Pride-Focused Campaigns are Not Performative

June 1st, 2021 by

We asked Alex Slater, founding partner, The Clyde Group, and Christina Ferraz, founder, Thirty6Five how they’re advising companies around Pride month and what role PR should have in advancing careers of those in the LGBTQ community.

Influencers Rule on Mother’s Day Promos, But 2021 Consumer Engagement Off 60% vs 2019

May 5th, 2021 by

Shareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.

csr

Corporate Social Action on the Rise, PRNEWS CSR Finalists Say

April 9th, 2021 by

As we get ready to celebrate PR’s role in CSR, we spoke with several finalists of the PRNEWS CSR Awards about how the pandemic and the economic and social reckonings of 2020 influenced their organizations. Fortunately, this moment has bolstered CSR at many companies and organizations, they told us.

influencer marketing

When Deciding on an Influencer, the NFL Eyes Passion, Values

April 6th, 2021 by

When it comes to influencers, does size matter? Do you go with a major celebrity or a micro-influencer, who has relatively few but intensely loyal followers? For the NFL’s Jesse May, manager of influencer & entertainment marketing, an influencer’s alignment with and passion for your campaign are deciding factors. She explains in this brief Q&A ahead of her April 21 appearance during The Social Shake-Up Virtual Spring Tune-Up.

apology

For Worst Of fenses, Execs’ Apologies Should be Public and PR Pros Must Fight for the Right Words, Not Best Legal Phrases   

April 6th, 2021 by

In this issue, we answer the question, how do you counsel a leader to issue a heartfelt apology, particularly when the person is reluctant to admit culpability? What best practices do you recommend for preparing communicators to handle these situations?

man staring at technical image

How Helping Journalists Decipher Technical Material Can Prevent Negative Stories from Growing into Crises

April 6th, 2021 by

The cannabis and CBD industry presents unique opportunities and challenges for PR pros. Here, a communicator prevents a crisis for her client.

illustration of woman at computer seeming overwhelmed

Setting Boundaries Can Help Social Media Managers Avoid Burnout

March 26th, 2021 by

As The Social Shake-Up Virtual Spring Tune-Up is set for April 21, we offer introductions to some of its scheduled speakers. In this Q&A, Dropbox social media head Susan Chang offers advice to social media managers about avoiding burnout. One of the tips she advocates is setting boundaries.