Stories by Erika Bradbury

Tips for Communicating Layoffs During The Pandemic

March 27th, 2020 by

With economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.

WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications

March 26th, 2020 by

In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.