For Black History Month, we asked PR pros about DEI years since George Floyd’s murder. Some companies still see DEI as a nice-to-have instead of as a vital part of the business, they said.
Stories by Erika Bradbury
In honor of National Mentoring Month, we held a virtual roundtable to discuss how Covid changed mentorship; how mentorship influences recruitment and retention; and advice for those seeking a mentor.
We asked Tristen Norman, head of creative insights, Americas at Getty Images, to discuss how consumer insights inform brands’ visual focus. In addition, we discussed the role that visual communication has on challenging stereotypes and the importance of visual representation in stories.
Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.
Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider.
Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.
In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.