Stories by Erika Bradbury

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‘Sustainability,’ ‘Diversity’ Were Top Keywords in ’21 B2C, B2B Social Posts

January 10th, 2022 by

For this month’s data column, we took a look at the top topics posted by both B2B and B2C brands in 2021. While both posted generally on sustainability, DEI and pandemic-related topics, the keywords that found the most engagement varied greatly between the B2C and B2B brands, according to exclusive data from Shareablee.

CCOs Prioritize Customer and Employee Engagement in 2022’s ‘New Normal’

January 5th, 2022 by

We asked chief communicators about their 2022 priorities, lessons from the pandemic they’ll use moving forward, hiring practices and more.

Happy Holidays? Consumer Engagement with B2B Social Media Posts Dives 38% YOY in November

December 1st, 2021 by

After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.

As Holidays Approach B2C Brands’ Consumer Engagement is off 35% Year Over Year

November 1st, 2021 by

With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

Infographics, Surprising Data and Unusual Story Sources Can Make Dry Topics Pop in Pitches

November 1st, 2021 by

It’s hard enough to get media placement for a launch, initiative or campaign. Indeed, obtaining “coverage in the new news cycle” and “finding relevant angles for pitches” are PR pros’ biggest concerns, according to a Muckrack report. Let’s add another hurdle: getting coverage in a crowded media landscape when your organization or product is perceived as dry or unsexy.

Instilling Confidence is Key to Media Training

October 27th, 2021 by

In this brief Q&A, we talk to Sarah Brown, Director, Corporate Media Relations at Marriott International., about some opportunities and challenges in training spokespeople at an organization.

Setting Up a Team of One for Success in Media Outreach

October 20th, 2021 by

Building a communication structure when you’re a team of one isn’t easy. We asked Taya Jarman, communications director, Institute for Public Health Innovation, how she’s doing it.

What to Do When You Find Yourself Advising a Company That Lacks a Crisis Plan, PR or Media Relations Pros

October 19th, 2021 by

This month’s question stems from a scenario we heard about recently. A crisis communicator entered a potential crisis situation. The crisis pro didn’t know the company. He discovered it lacked a crisis communication plan. In addition, it did not have PR pros or media relations personnel on staff.

Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

October 5th, 2021 by

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products

October 1st, 2021 by

In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.