It’s understandable that some want a break from the constant barrage of social media. But for brands and celebrities, spending more time engaging in social listening might be appropriate, particularly before making big decisions and announcements. Reading the room is basic PR.
Latest Posts
[VIDEO] Tracey Wood Mendelsohn on PR Campaigns Promoting Equality
July 2nd, 2020 by PRNEWSPRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.
Recruitment and Retention in PR Continue Despite COVID-19
July 1st, 2020 by Seth ArensteinAn article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.
Adidas Faces Uphill Battle After HR Head Leaves Amid Diversity Shortfalls
July 1st, 2020 by Sophie MaerowitzOn June 30, Karen Parkin, the global head of human resources for Adidas, stepped down after allegations surfaced from employees—not for the first time—that she failed to promote diversity within the company. In a moment when the nation is hyper-sensitive to racial inequality in any form, the move is a high-profile example of a company publicly attempting to start transformation from the top.
How to Employ Influencer Marketing During the Pandemic
July 1st, 2020 by Allison Fitzpatrick and Paavana KumarIs this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.
How to Ensure Employees are Valued During the Pandemic
June 30th, 2020 by Meagan MeldrimThe adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.
Weeks of Fireworks Prevent Macy’s From Social Listening
June 30th, 2020 by Seth ArensteinIt’s not easy for brands to listen to the social conversation. And having the sound of fireworks booming for weeks makes it difficult to listen to anything. Still, perhaps Macy’s and NYC should have compromised on plans for six nights of fireworks leading up to July 4.
How the Tech Tapestry Can Work for PR Measurement
June 29th, 2020 by Nicole SchumanIt’s no secret that during times where marketing and communications budgets continue to be slashed, that teams have to do more with less. Whether it is a reduction in team members or resources, everyone needs to work together even closer to get the job done. One aspect to look at to help alleviate this burden is technology and the tech tapestry.
Gilead Sciences Outlines Pricing Process for Treatment in Statement
June 29th, 2020 by Nicole SchumanWhile the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value.
LGBTQ Experiences Shape Communications
June 29th, 2020 by Shelley SpectorAs Pride Month concludes tomorrow, the Museum of PR will convene a group of PR’s LGBTQ+ leaders for a discussion about the role of communication in the movement’s past, present and future. We offer perspectives on work and life of some of the scheduled panelists.