PRNEWS talked to Justin Buchbinder, social media director at FINN Partners and longtime PRNEWS source and speaker, about brands’ boycott of Facebook advertising in July, Pride 2020 on social, and social media features he’s excited about.
Latest Posts
The Return of Pro Sports Makes Safety Communication a Priority
June 24th, 2020 by Nicole SchumanWith the return of sports comes real challenges. It’s not only the configuring of a shortened or limited season, but ensuring employee and player safety and well-being through a global pandemic. How should these entities communicate to stakeholders that restarting sports is a viable option?
Study Suggests TikTok May Not Be a Safe Space for Brand Communications
June 24th, 2020 by Sophie Maerowitza new study from University of Haifa in Israel found that TikTok is fast becoming a cache of extremist sentiment and hate speech. The study, conducted from February through May 2020, revealed far-right extremist content promoting fascism, racism, anti-Semitism, chauvinism and xenophobia, researchers said. From encouraging violence to promoting conspiracy theories and glorifying terrorist organizations, the 200 posts studied mirror the harmful content that Facebook, Twitter, YouTube and others have been grappling with for years.
How the LGBTQ Experience Can Shape Communication
June 24th, 2020 by Shelley SpectorIn honor of Pride Month, we offer the perspectives of several LGBTQ leaders in the PR and marketing community. Each of these executives will speak during a free Museum of PR event next week highlighting the social and professional experiences of members of PR’s LGBTQ community.
A PR Primer for Apologizing during the Dual Pandemic
June 23rd, 2020 by Seth ArensteinThe proper PR apology needs to include several basic ingredients. We provide them for you here and look at several apologies to see if they make the grade.
How LeBron James Might Involve Brands in the Voter Suppression Battle
June 23rd, 2020 by Seth ArensteinMany brands have said they support #BlackLivesMatter. Some have taken direct action to back up their words. It is possible LeBron James may ask them to support the effort to register black voters and fight voter suppression, a source of structural racism, James says.
Lessons Earned: Helping a High-Profile Brand Regain its Reputation
June 23rd, 2020 by Kirk StewartIn this continuing series about lessons in career and life, a former senior communicator outlines principles he learned as he helped rebuild a global athletic brand’s reputation.
Brands Turn Their Backs on Facebook Advertising
June 22nd, 2020 by Nicole SchumanA group of several civil rights organizations banded together last week, launching a campaign against Facebook in response to the allowance of what they define as hate speech. The NAACP, Anti-Defamation League, Color of Change, Sleeping Giants and Common Sense Media have all called for advertisers to halt all paid-post spending for the month of July.
88% of PR Pros See Industry Rebounding After Pandemic
June 22nd, 2020 by Seth ArensteinA new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
How to Better Position Your Messaging for Readers
June 22nd, 2020 by Ann WylieDo your messages resonate with audience members? They do if you remember that readers want you to solve their problems. One way to ensure your communication works is to make a grammatical distinction between features, advantages and benefits. Ann Wylie offers an example.