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PR Roundup: ​​Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance Silence

February 24th, 2023 by

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

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How Communicating Gender Equality Impacts Women in PR

February 23rd, 2023 by

PRNEWS spoke with Molly Levinson about advice she gives to both students ready to enter the PR workforce and those looking to advance in their careers. She also shares lessons she learned in her previous roles as an Emmy award-winning producer.

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Layoffs or Hiring: What is the Current Status of the PR Industry?

February 23rd, 2023 by

With the economy on shaky ground and continuous whispers of recession, we wondered how our friends in the communication industry were doing. With companies cutting back, does that mean agencies and comms departments are feeling the pinch as well? 

Three Ethical Obligations at the Heart of PR

February 22nd, 2023 by

Establishing ethical values early in your career as a PR pro and re-visiting them periodically provides a framework for how you act during your years as a communicator.

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How Storytelling at Petco Strengthens Internal Communication

February 21st, 2023 by

PRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.

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Acquiring Leadership Buy-In to Test on Social Platforms

February 20th, 2023 by

PenFed Digital’s Andrea McCarren talks to us about testing new social platforms, explaining strategy to leadership and the challenges to building content for a variety of platforms on a regular basis.

bereal

Brands: Back Off from BeReal

February 20th, 2023 by

In the increasingly challenging quest for better connections with younger consumers, brands may be making a big mistake by jumping on the BeReal trend.

pink slip

Understand Optics and Adjust Strategy Before Announcing Layoffs

February 17th, 2023 by

There continues to be a spate of layoffs across multiple industries. Navigating the optics of delivering bad news and how stakeholders perceive it is critical to protecting reputation.

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PR Roundup: Norfolk Southern, Tesla, Hyundai and Kia Show Varied Ways of Addressing Public

February 17th, 2023 by

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

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Top Five Tips: Applying for Awards

February 16th, 2023 by

Some of the best ways to earn PR for clients or your organization is through the announcement of an award.