As a leader in public relations and a dad, Jonathan Rosen of BerlinRosen knows the importance of public opinion—even if it’s under his own roof during remote work and homeschooling—and encourages open dialogue within his family.
Latest Posts
Aunt Jemima and Uncle Ben’s: How to Rebrand a Household Name
June 18th, 2020 by Nicole SchumanThe resurgence of the Black Lives Matter movement has caused many businesses to pause and take stock of their company values and what they represent. This week, Quaker Oats announced it will rebrand the popular maple syrup, Aunt Jemima, and Mars, Inc., which owns Uncle Ben’s rice products, announced a similar move. Other products such as Cream of Wheat and Mrs. Butterworth’s are following suit.
PRNEWS GRADES: Father’s Day Edition
June 18th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.
A Communicator’s Guide to Reopening The Office
June 18th, 2020 by Seth ArensteinAs brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.
[VIDEO] Social Media Club’s Caroline Jones Talks Front-line Social Media Strategy
June 17th, 2020 by PRNEWSPRNEWS welcomed Caroline Jones, executive director of Social Media Club, Inc., to talk about the intense pressure social media managers are under these days.
Publix’ Banning of Black Lives Matter Apparel Raises PR’s Profile in Employee Policies
June 17th, 2020 by Sophie MaerowitzAfter a Black employee quit over its dress code, supermarket chain Publix stated it will not allow workers to wear clothing featuring Black Lives Matter messaging. In response to what could be an emerging communications crisis for the brand, Publix spokesperson Maria Brous pointed to company policy. TheoryComms’ CEO Andrea Hamiton argues PR cannot stay on the sidelines in a moment of national turmoil and transformation.
A Guide to Culturally Conscious Identifiers and Emojis
June 17th, 2020 by Toni HarrisonThe essential role PR plays in ensuring a brand’s business success is critical in this moment. This guide offers tips about the correct use of cultural terms so you can craft respectful messages as part of your inclusive business practices.
How to Navigate Being Dragged During a Social Media Crisis
June 16th, 2020 by Nicole SchumanPR and social media management make for a dynamic couple. These employees hold up the front lines of companies and organizations, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public.
It’s Time for a Communication Reset
June 16th, 2020 by Stephen BonsignoreThose helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.
Wendy’s Twitter Silence on Brooks Speaks Volumes
June 15th, 2020 by Nicole SchumanWhen a brand gets caught in the middle of a crisis, what IS the proper response? Is it better to be a punching bag for the public and stay silent, or is it the responsibility of the middleman to explain or absolve themselves from the situation? So what is Wendy’s role?