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The goal of a comprehensive PR plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments or c) to increase awareness of a new product or division.

A professional bio is a bit like an auto club card, you may not need it very often, but when you do, you’ll be really glad you have one. All professionals and business leaders, from athletes to CFOs to pediatricians to DJs, should have at their disposal a few well-written paragraphs recounting career accomplishments. A brief bio is indispensable for use in social media profiles, websites, press releases, event programs, brochures, book jackets and more.

The digital era is wonderful in many ways, though social media can sink a brand that runs a tone-deaf ad campaign quicker than you can say, ‘Why didn’t we have a PR pro at the table in the first place?’ Here are seven tips for PR pros to consider that will help brands avoid cultural missteps when they roll out ad campaigns.

You think it’s too early to begin preparing for Halloween? What a ghostly thought. In fact, Halloween is a wonderful time to dig up some fun for your brand and its followers. Accordingly, here are three scary tips for injecting some excitement into your brand on October 31 that even the devil will find thrilling.

As digital devices lead us to unhook from traditional aspects of the American Dream, we now live in what Dr. Julie Albright calls the untethered society. Dr. Albright, the keynote speaker at our upcoming Digital PR Awards breakfast, notes, however, there are consequences. More and more data is generated. The data can help develop computerized behavioral models to persuade or even manipulate audiences based upon their likes, fears, and psychological profiles.

In an interesting twist, Uber announced the launch of a new app, for the gig-economy, starting in Chicago. Some may see this as a sign of getting back to its roots. Uber Works will allow temporary workers to search for jobs in bartending, stocking and cleaning, amongst others.

Interviews on television and social media videos are a fact of life for corporate executives. Yet many executives are fearful when reporters and cameras appear. Fear not. Maura FitzGerald of Vision 2.0 Communications provides a comprehensive review of what to say, how to say it and what to wear while you do.

Regardless of a settlement, MGM still needs to repair its reputation—not only with the people of Vegas, but America as a whole. It’s easy to throw money at a problem and walk away, but the sting of the initial reaction by MGM after the shootings will never be forgotten. 

There are some roadblocks unique to the B2B space, from using social to win customers to translating complex technical language into accessible messaging. Four B2B marketers shared their approach to tackling these challenges with our sister publication, The Social Shake-Up.

Brands need to be certain their values align with the actions they take. For nonprofits that means being cognizant of the sources of donations. As the venerable Royal Shakespeare Company in the U.K. learned this week, hell hath no fury like students with tickets that an environmentally-unfriendly brand subsidized.