After an Emirates Airline flight originating from Dubai landed in New York just after 9 a.m. on Sept. 5 with over 100 passengers complaining of illness symptoms, the spread of information was seemingly as swift as the reported illness. And as is typical during public health concerns, much of the information was later proven to be incorrect or misleading.
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Misinformation Spreads After Reports of Sick Passengers on Emirates Flight
September 6th, 2018 by Hayley JenningsWriting with Your Feet and Other Tricks of the Trade
September 5th, 2018 by Rich Eichwald, FleishmanHillardSurvey after survey returns the same verdict: writing remains one of the constants when it comes to success in communications. For that reason it never hurts for PR pros to try to improve their writing. FleishmanHillard SVP and senior partner Rich Eichwald tells you how to become a better writer by using your ears…and your feet.
ESPN’s Hannah Storm Shares Her Take on PR, Social Media and Visual Storytelling
September 5th, 2018 by Sophie MaerowitzAt a fireside chat exclusive to Platinum & Agency Elite Awards attendees, ESPN’s Hannah Storm will share her insights on visual storytelling and branded content, as well as her vision of influencer relations and the media landscape. In anticipation of the Platinum & Agency Elite Awards luncheon, which will be held Sept. 21 at the Grand Hyatt in New York City, PR News spoke with Hannah about her latest projects and her view of PR in 2018.
How Mayo Clinic Built a Thriving Online Patient Community
September 5th, 2018 by Jim AlkonColleen Young knows a thing or two about online patient communities. As online community director for Mayo Clinic, she is internationally known for building patient communities that thrive. At Mayo Clinic Connect, Young has orchestrated a virtual community connecting patients to each other and to Mayo Clinic medical expertise. Young will be participating in a session at the upcoming Healthcare Social Media Summit Oct. 23 in Baltimore. She previewed her panel in this recent Q&A.
5 Questions for the Creators of Purina ONE’s Cat Café, a 2018 Platinum Hall of Fame Winner
September 4th, 2018 by Sophie MaerowitzOne of this year’s Hall of Fame inductees, the Purina ONE Cat Café, wowed judges for its forward-thinking approach as the first cat café pop-up in North America. For this campaign, Purina ONE, working with agency partner Golin, took a cue from the popular trend in Eastern Asia and Europe. The pet food brand also partnered with the North Shore Animal League, which organized cat adoptions onsite, and won placements on “TODAY,” Reuters and other top outlets through strategic media outreach. PR News learned more about the inner workings of the campaign from Golin’s Stephanie Matthews.
PR Lessons from Steve Bannon’s Dis-Invitation to the New Yorker Festival
September 4th, 2018 by Seth ArensteinIt may be difficult to separate personal feelings from professional ones when considering the story of Stephen Bannon, the former Trump White House strategist, being dis-invited to appear at the New Yorker Festival next month. Nevertheless, the incident provides several timely lessons for communicators in these uncertain times.
Why Nike Just Did It: Kaepernick’s New Deal is Perfect Revisionist PR
September 4th, 2018 by Justin JoffeThis past Labor Day, Nike announced Colin Kaepernick as the main face for the 30th anniversary of its “Just Do It” campaign. Heaps of praise, and condemnation, were immediate. #BoycottNike continues to trend, as conservatives across the country destroy the Nike goods they paid good money for in protest, and Nike shares took a slight dip.
The CMO Redefined: Insights From the Front Lines
August 31st, 2018 by Melissa HoffmannIf you think you know what it means to be a CMO, think again. Big shifts in business have necessitated a reimagining of this role.
Harvard Communicates Carefully About Race in Affirmative Action Suit
August 31st, 2018 by Seth ArensteinCommunicators at colleges have had anything but a slow summer. None have had to work harder than those at Harvard, where the school is enmeshed in a lawsuit that claims it holds Asian-American applicants to a higher standard than those of other ethnic groups. The results of a trial, set for October, could reverberate around the country.
Takeaways from Adidas’ Snapchat Shows Ecommerce Ad Campaign
August 30th, 2018 by Hayley JenningsSnapchat’s foray into ecommerce has proved to be very successful, as shown by its most recent campaign with Adidas. The two companies collaborated on the new Snapchat show “Fashion 5 Ways,” which was used to market a pre-release of Adidas’ new Falcon W shoe on Aug. 21. While watching the show, users were able to swipe up and buy the shoe directly in the app, with ecommerce company Shopify powering the shopping experience. The shoes sold out in six hours. Here are some best practices from the campaign.