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To some, it might seem quaint to divide PR into digital and traditional PR. Still, plenty of job titles and org charts include the words “digital PR.” As such, we offer three tips about elements that need to be included in successful digital PR campaigns.

ost consumers get a little boost when they learn the brands they support practice an element of social good. Corporate Social Responsibility, affectionately referred to in the communications world as CSR, provides an organization with the opportunity to give back and make a difference. As the entry deadline for the 2020 PRNEWS Nonprofit/CSR Awards looms, we take a look at several past winners who really leaned into the mission of creating change.

We at PRNEWS are advocates of following the news for evidence of good and bad PR practices. Today a news vehicle, The Washington Post, is at the center of a news story. The paper’s handling of headlines for its obituary of former Islamic State leader Abu Bakr al-Baghdadi demonstrates good and bad PR practices.

As we inch ever closer toward the entry deadline for the 2020 PRNEWS Nonprofit/CSR Awards, it’s hard not to get a bit nostalgic about ceremonies past. There are still a couple of weeks left to enter and share your story with us and celebrate your nonprofit’s hard work over the past year! Review this year’s awards categories and enter here and share your best work with the PR community. We’ll see you in March.

Formal media training is important. But its value is lessened when the same formula is used regardless of the client. That’s why PR veteran Arthur Solomon always believed that the account team should play a crucial role in the process and insist that the media trainers not use the “one size fits all” formula.

While keeping up-to-date with digital communications jargon might be at the bottom of your to-do list, it never hurts to be aware of the shorthand metrics your colleagues working in sales and marketing use in emails and meetings. Test yourself on your acronym knowledge in our handy quiz.

Top Places to Work and Agency Elite Awards keynoter Deirdre Breakenridge, CEO of Pure Performance Communications, and PRNEWS content manager, Nicole Schuman, sat down for a discussion regarding Breakenridge’s research on emotional intelligence. They also covered how the infusion of empathy can improve communications efforts not only in the office, but throughout an overall brand strategy.

PR crises seem inevitable and the damage they can do to reputation, trust and shareholder value is well known. Yet PR crises often catch companies and organizations unprepared. Here’s a step-by-step guide to help you begin crafting your PR crisis plan.

It’s been an tumultuous week in Menlo Park, California. Facebook once again dominated the news cycle with a widely-maligned public speech from Mark Zuckerberg. Next was a series of new policies intended to curb hostile foreign governments from once again weaponizing the social network to influence our 2020 elections. For communicators, this saga has proved to be many things—a lens into the distrust that engulfs marketing communications, a lesson on the power of self-regulation, and a reminder of what transparency does (and doesn’t) look like in action.

The strategy surrounding successful influencer marketing campaigns is dictated by accurate data collection and analysis. The use of this data can connect audiences, influencers and brands with similar interests and affinities, thereby increasing engagement and ROI.