Blogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. Though you may use your company’s blog as a form of content marketing, blogs are typically a more conversational medium. It can be a challenge to write in a way that engages your audience with valuable information, maintains your brand’s voice and integrity and still encourages readers to learn more about your products and services.
Content marketing agency Brafton, familiar with this conundrum, created the below infographic for a step-by-step process on how to create compelling blog posts that will take your content from good to great.
Research features prominently in the process, not just in terms of your target audience but also in determining what’s already out there. How can you best tackle an industry-wide topic that everyone’s talking about in a unique way? If your competitors are writing about the same thing, it's crucial to position your organization as a primary source of information using your distinctive voice and knowledge.
The true trick to a good blog is in the “secret sauce,” the little, personal things that make your brand stand out in the clutter.
See the full infographic below: