PR News honored its 2016 Digital PR Awards winners and honorable mentions at its annual Digital PR Awards Luncheon on November 16, 2016. The Digital PR Awards recognized the year’s most outstanding digital communicators and campaigns.
PR News Digital PR Awards 2016
Winners and Honorable Mentions
Blog
Abbott - Giving Millennials an ‘Eyeful’ on Tumblr to Consider LASIK
Honorable Mention:
- The Coca-Cola Company - Coca-Cola Unbottled
- Milton Hershey School - "Student Voices"
- Nelson Schmidt - WEDC Launch In Wisconsin
- SAP - WTA for SAP Tech on International Women's Day
- Valley Forge Tourism & Convention Board - The Pursuit
Cause Marketing / CSR
Co-Winner: Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts
Co-Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
Honorable Mentions:
- Accenture - Being Greater Than Program
- Current Marketing - Brita and Stephen Curry Make a Splash
- Happn - One in Three Women
- John Guilfoil Public Relations LLC - P.A.A.R.I. and Police Responding to the Opioid Crisis
- SAP - #One4 Project
- Turkish Economy Bank - TEB's Women Banking
Contest / Game
Winner: Valley Forge Tourism & Convention Board - Montco's Best Pizza Tournament
Honorable Mentions:
- Brownstein Group - IKEA LED Light Challenge
- Ogilvy Group UK - Pears Timeless Beauty Competition: Reimagining an iconic British brand
- SAP North America- SAP Digital Business Challenge
- St. Jude Medical/SignalWest Public Relations - "Thanks to an LVAD..." National Awareness Campaign
Crisis Management
Winner: Lincoln Strategy Group - Save our AZ Solar
Digital Marketing Campaign (100k and under)
Winner: Miami HEAT - Throwback HEAT
Honorable Mentions:
- CLS Strategies - Office of Champagne, USA: Champagne Day 2015
- New Slang - HB Goodbye Serious
- Nickerson PR - Fuse Cambridge
- Turkish Economy Bank - TEB's Women Banking
Digital Marketing Campaign (100k - 200k)
Winner: The Getty - #GettyInspired
Honorable Mentions:
- Better Business Bureau serving Central, Coastal, Southwest Texas and the Perm Basin
- R&R Partners - Las Vegas Unveils #WHHSH Beer at Coachella Music Festival
- Taylor – Tide: Welcome Home, Brett
Digital Marketing Campaign (200k - 500k)
Winner: OMD - PepsiCo Game Day Grub Match
Honorable Mentions:
- Adobe - Empowering Today’s Digital Marketers with Leading Adobe Reports and Actionable Data
- Booz Allen Hamilton - Keep What You've Earned
- FCB Chicago - Boeing's Innovation Film Series
Digital Marketing Campaign (500k +)
Winner: Weber Shandwick & Mars Petcare - Mix Mania
Honorable Mentions:
- Cisco 2016 Brand Campaign
- Lynn University
- Raytheon Safer World Campaign
- R&R Partners - Vegas VR Worldwide
Digital PR Campaign
Co-Winner: Coyne PR - Pennzoil Reaches New Heights with Airlift Drift Mini Film
Co-Winner: Everywhere Agency - The OshKosh B'gosh #BreakForSpring Campaign
Honorable Mentions:
- GCI Health - The Johnson & Johnson Campaign for Nursing’s Future Highlights Nurses’ Vital Role in Healthcare via Digital Channels
- J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
- Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws
- UN Foundation - Global Moms Challenge
- Weber Shandwick with Milk Processor Education Program (MilkPEP) - Get Real: Rallying Around The Truth About Milk
- XO Group Inc. - The Knot Dream Wedding
Digital PR Firm of the Year
Winner: Tech Image
Honorable Mention:
- Klick Communications
- McGallen and Bolden Pte Ltd
Digital PR Team of the Year
Co-Winner:The Coca-Cola Company - Coca-Cola Journey
Co-Winner: Wakefern Food Corp. - Social Media Team
Honorable Mentions:
- IW Group
- PepsiCo Digital
- UN Foundation - Digital Team
Email Newsletters
Winner: JLL - Connections Newsletter
Honorable Mentions:
- DEVENEY - Keep Louisiana Newsletter Post Rebrand
- Nelson Schmidt - WEDC INsite Newsletter
- The Thomas Collective - Culturelle Newsletter
Employee Communications Online
Winner: SAP North America - SAP Digital Business Challenge
Honorable Mentions:
- HARMAN International Industries Inc. - Achieving One HARMAN
- Porter Novelli - T-Mobile Launches T-Nation, a new intranet platform for employees
- Proctor and Gamble - Animatics: Pathway to Employee Understanding & Engagement
- Workiva CONNECTS with Employees
Facebook Communications
Winner: Weber Shandwick & GSK - Tums Starting Spread
Honorable Mentions:
- Adobe Photoshop Space Mystery Campaign
- American Institute of CPAs - Feed the Pig
- FleishmanHillard - #FaceLeukemia
- Mary Kay Global Day of Beauty - Facebook Live
- Mohegan Sun - Full of Life on Facebook
- Tweddle Group
Influencer Communications
Winner: rbb Communications - Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The “Seekender”
Honorable Mentions:
- Cisco Systems - Cisco Cloud Influencer GIF Digital Campaign
- Coyne PR - Pennzoil Targets DIY Automotive Audience through Proactive Engagement Program
- Linhart Public Relations - Ancient Harvest: Leveraging Online Influencers to Drive Consideration and Trial
- NJI Media - Business Roundtable's "Upgrade America" Campaign
- Porter Novelli - The Laughing Cow Love Your Local Events
- R&R Partners - Digital LGBT Influencer : Tyler Oakley
- TELEMUNDO Generates Buzz for Billboard Latin Music Awards Through Exclusive Press Event
Instagram Communications
Winner: UN Foundation - #Instacorps
Honorable Mentions:
- Brownstein Group - Growing Garces Group on Instagram
- DEVENEY - Emeril's Restaurants' Instagram Campaigns
- New Slang - Lidl Ireland Eastergram
- Smithson Institution - Smithson Instagram
Intranet
Winner: Workiva - CONNECTS with Employees
Listening Campaign
Winner: Cisco 2016 Brand Campaign
Honorable Mentions:
- FleishmanHillard - Content Compass
- Porter Novelli - The Laughing Cow Love Your Local Events
Location-based Digital Campaign
Winner: DEVENEY - Hermann-Grima Festival Season Promotional Campaign
Honorable Mention:
- C-4 Analytics - Stacking the Deck
Media Relations Campaign
Winner: Tech Image - Bosch Power Tools Media Relations Campaign
Honorable Mentions:
- 10Fold - Where's Your Data?
- ASTRSK PR - Weebly "Like a Boss" Tour
- HomeAway.com - #EiffelTowerAllYours
- IBM with Text100 - IBM Watson in 2015: the Dawn of the Cognitive Era
- J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
- MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
- Think Jam for Twentieth Century Fox - The Martian Home Entertainment Release
Microsite/Custom Site
Winner: PepsiCo - #HowWillWe
Honorable Mentions:
- Discovery Education and Envision - Chase the Race in School
- Porter Novelli on Behalf of Office on Women's Health - Know The Facts First
- SAP - AdVenture Capital
- St. Jude Medical/SignalWest Public Relations - "Thanks to an LVAD..." National Awareness Campaign
- Weber Shandwick - Vmware Radius
Mobile App
Winner: Bell Helicopter - Digital Toolkit
Honorable Mention:
- Advantest Corporation. - VOICE Developer Conference
Most Engaged Brand
Winner: IBM
Honorable Mentions:
- FCB Chicago - Boeing's Innovation Film Series
- Marina Maher Communications and Head & Shoulders - Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers
New Site
Winner: Accenture - Creating a Disruptive Digital Platform to Showcase the Best of Accenture
Honorable Mention:
- Edison International - InsideEdison.com
Online Community
Winner: Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws
Honorable Mentions:
- lotus823 and Maverick Industries – Cooking Up An Online Community
- Samsung Electronics America - US Newsroom
Online News Room
Winner: Allstate Corporate Relations
Honorable Mentions:
- San Diego County District Attorney’s Office
- Vizient, Inc.
Public Affairs Campaign
Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
Honorable Mentions:
- DEVENEY - Proposition Coalition
- GCI Health - America's Diabetes Challenge
- John Guilfoil Public Relations LLC - P.A.A.R.I. and Police Responding to the Opioid Crisis
- Lincoln Strategy Group - Coalition to Protect NV Ratepayers
Redesign/Relaunch of a Site
Winner: Purple Strategies - The Launch of the New AHIP.org
Honorable Mentions:
- American Foundation for Suicide Prevention - The New AFSP.org
- Food Lion - Newsroom Relaunch
- Marketplace Events - Home Show Website Redesign
- NBCUniversal - The New NBCUniversal.com
- Orange County Property Appraiser
- San Francisco Public Works
- Story Partners - Vote4Energy
Snapchat Communications
Winner: Visit Philadelphia - Visit Philly Snapchat
Honorable Mentions:
- Bauserman Group - 8 Seconds at a Time: Snapchat Marketing for the Reno Rodeo
- Hawkins International Public Relations - InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler
- JPMorgan Chase & Co. - 4th of July Snapchat Story, Chase Freedom Unlimited
- Pocono Mountains Visitors Bureau - Snapchat Story Begins
- R&R Partners - Las Vegas launches official Snapchat channel with DJ Khaled
- W Hotels x Baron Von Fancy PRIDE Snapchat Filters
Social Networking Campaign
Co-Winner: Hawkins International Public Relations - InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler
Co-Winner: Invisalign Drives New Leads While Reducing CPA
Honorable Mentions:
- American Foundation for Suicide Prevention - National Suicide Prevention Week
- H+M Communications - Driving Latinos To Universal Pictures’ Compton
- HSS | Hospital for Special Surgery - Gabrielle's Story
- IBM x Marchesa - The Cognitive Dress
- Tier One Partners - Taking Social to the Head of the Class for the ASU GSV Summit
- W2O Group - Nothing can be perfect.
Twitter Communications
Winner: Marina Maher Communications and Head & Shoulders - Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers
Honorable Mentions:
- FleishmanHillard - Siemens at #HIMSS16: Revolutionizing social engagement through insight and #efficiency
- Largemouth Communications - Revving Up Twitter Engagement for the Kyle Petty Charity Ride Across America
- Pitney Bowes - #PowerofPrecisionChat Global Tweet Chat Program
- Turkish Economy Bank - TEB's Women Banking
- Weber Shandwick & Mars Inc. - M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
- Weber Shandwick & Mars Inc. - M&M’S #MakeMLaugh Red Nose Day Campaign
Video
Co-Winner: IBM - 360 Degree Research Labs
Co-Winner: J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
Honorable Mentions:
- The Axis Agency - Kaiser Permanente “Food for Health Recipe Video Series”
- FleishmanHillard - LongHorn Steakhouse Grill Masters LIVE on Facebook
- GCI Health - America's Diabetes Challenge
- LA County - This Was Our Home
- Miami HEAT - Throwback HEAT
- Taylor – Tide: Welcome Home, Brett
- Tim Hortons - #WarmWishes
- Weber Shandwick & National Pork Board - Grill Crashers
Viral Campaign
Winner: SAP - #One4 Project
Honorable Mentions:
- FCB Chicago - Boeing's Innovation Film Series
- H+M Communications - Driving Latinos to Universal Pictures’ Compton
- IBM x Marchesa - The Cognitive Dress
- J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
- Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws
- SHOWTIME - Emmy Campaign Buttons 2016
- UPRAISE Marketing + Public Relations - More Than Meets the Suds: Making the Most Dreaded Chore Go Viral
WOW! Campaign
Winner: Brownstein Group - IKEA Adult Coloring Book
Honorable Mentions:
- Current Marketingeting - Kingsford’s #PayEd Campaign
- HomeAway.com - #EiffelTowerAllYours
- HSS | Hospital for Special Surgery - Gabrielle's Story
- MullenLowe U.S. - Give Dad Nothing
- Weber Shandwick & Mars Inc. - M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
- National Military Family Association - More Than a Spouse