2016 Digital PR Awards: Instagram Communications

Winner: UN Foundation - #Instacorps

Instacorps was an experiment born out of a partnership with Facebook in which five photojournalists were hired to cover the behind-the-scenes moments of the 2015 Social Good Summit and parts of the 2015 UN General Assembly on Instagram.

Largely due to the reach and viral potential of #Instacorps, the @unfoundation Instagram account gained close to 2,000 new followers in three days. (This figure is double the monthly average of the UN Foundation's new followers). The concept has been expanded to summits and events all around the world, including Earth to Paris and SxSW.

The 2015 Summit brought together startups and new technology innovators, social media influencers, consumer brands, press, media, nonprofit agencies, PR and marketing agencies and esteemed guests of the UN Foundation, 92Y and Mashable.

The 2015 Social Good Summit’s in-person and online participants sparked a candid global conversation about the world’s most important issues. Over the past six years, the Social Good Summit has grown to become a unique space during the UN General Assembly wherein everyone has a voice and a seat at the table.

Highlights of the 2015 Social Good Summit include more than 100,000 video views of Summit proceedings to date, totaling more than 1 million minutes of footage watched. Over 109,000 Tweets using the #2030NOW hashtag from 25,000 users were sent, including influential tweets from Queen Rania of Jordan, Victoria Beckham, Laverne Cox, UNDP, UN Women and other UN agencies.

Honorable Mentions:

  • Brownstein Group - Growing Garces Group on Instagram
  • DEVENEY - Emeril's Restaurants' Instagram Campaigns
  • New Slang - Lidl Ireland Eastergram
  • Smithsonian Institution - Smithsonian Instagram