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In this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

The legacy of Esther Renteria helps raise awareness of a continuing issue: low levels of Hispanic/Latino representation in PR and media.

We look at the definition of bounce rates and how they apply to communicators.

How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.

We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.

One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.