Topics

Communication Lessons from the Fog of Russia’s War in Ukraine

March 22nd, 2022 by

Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.

NFL football

The Browns Take a PR and Reputation Gamble on Deshaun Watson

March 21st, 2022 by

The Cleveland Browns are risking the team’s PR and reputation as it acquires star player Deshaun Watson. Will the gamble pay off?

Kirsten Dunst, Jane Campion, Benedict Cumberbatch attend The Power of the Dog premiere

Campion’s Gaffe Highlights Delicate Art of the Punchline

March 21st, 2022 by

During her speech at the Critics’ Choice Awards, Jane Campion’s remarks were seen as minimizing the Williams sisters’ legacy. 

Big group of multiracial journalists with microphones and other technological equipment having interview with middle-aged spokesperson in underlit studio.

Tips for Creating Powerful, Pithy and Publishable Soundbites

March 17th, 2022 by

Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.

Ukraine’s a ‘Game Changer,’ Companies Must Take Political Stands

March 17th, 2022 by

Not long ago companies could steer clear of politics. That option’s gone, courtesy of Russia’s invasion of Ukraine, Ambassador Francisco Santos says.

Tips for Considering Corporate Reputation in Your Ukraine Response

March 16th, 2022 by

Companies’ choices on reacting (or not) to the Ukraine crisis can magnify corporate values. Our author provides tips for consideration.

Pay Transparency a Good PR Move for Equal Pay Day

March 15th, 2022 by

While some companies may cringe at the openness salary transparency brings, others can use it as an opportunity to promote equal pay clarity.

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] March ‘Social Break’ Covers Setting Professional Boundaries

March 14th, 2022 by

This month’s Social Break explores how to assert yourself as a subject matter expert at work and how to set professional boundaries at work.

SNL case spoofs influencers meeting with president Joe Biden, Jen Psaki

White House’s TikTok Briefing Approach Could Use a Do-Over

March 14th, 2022 by

While some TikTok influencers seemed happy with the White House’s briefing on the war in Ukraine, others felt talked down to.

PRNEWS Crisis Summit Mixes Global Scenarios with Reality

March 10th, 2022 by

Some industry conferences are insular, oblivious to external events. That wasn’t so at the recent PRNEWS Crisis Management Summit in Miami Beach.