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How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.

We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.

One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

How a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.

PRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.

Prior to our September celebration in New York, we sat down in a virtual roundtable with some of this year’s rising stars to discuss both traditional and top-down mentorship, the future of the workforce, the importance of feeling comfortable bringing your whole self to work, and more.