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Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued

PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms

The advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.

In this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.