Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.
Topics
Keeping Women in the PR Workforce
March 31st, 2022 by Nicole SchumanWomen feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office.
How You and Your Executive Can Become a Reporter’s Trusted Sources
March 31st, 2022 by Seth ArensteinA common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.
How PR Pros, Marketers Can Combat Disinformation
March 31st, 2022 by Dr. Tina McCorkindale and Anetra HenryThere’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.
Why Social Media Marketers Should Emphasize Long-Term View of Engagement
March 31st, 2022 by Erika BradburyIn this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.
A PR Priority: Raising Awareness Around Mental Wellness
March 30th, 2022 by Brandi BoatnerPR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.
PR Offers Will Smith and Chris Rock a Path Forward
March 30th, 2022 by Daniel ReneIt’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.
Repairing Will Smith’s Reputation Step by Step
March 29th, 2022 by Aaron MaysThe fallout from Will Smith slapping Chris Rock during the Oscars offers numerous PR takeaways. Here’s how one PR pro advises Smith’s team to proceed.
Judge Ketanji Brown Jackson’s Confirmation: A Case Study for Media Trainers
March 28th, 2022 by Wendy RoundtreeJudge Ketanji Brown Jackson’s confirmation hearings offered how-to lessons in remaining composed in the face of difficult interview questions.
Accountability: Companies Should Measure Their Social Justice, DEI Efforts
March 28th, 2022 by Seth ArensteinCompanies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.