Topics

Media Relations Challenges, Opportunities of Working in Cannabis PR

April 1st, 2022 by

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Working woman stressed out on laptop while kids play in background

Keeping Women in the PR Workforce

March 31st, 2022 by

Women feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office. 

How You and Your Executive Can Become a Reporter’s Trusted Sources

March 31st, 2022 by

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.

How PR Pros, Marketers Can Combat Disinformation

March 31st, 2022 by

There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.

Why Social Media Marketers Should Emphasize Long-Term View of Engagement

March 31st, 2022 by

In this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.

A PR Priority: Raising Awareness Around Mental Wellness

March 30th, 2022 by

PR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.

PR Offers Will Smith and Chris Rock a Path Forward

March 30th, 2022 by

It’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.

Repairing Will Smith’s Reputation Step by Step

March 29th, 2022 by

The fallout from Will Smith slapping Chris Rock during the Oscars offers numerous PR takeaways. Here’s how one PR pro advises Smith’s team to proceed.

Judge Ketanji Brown Jackson’s Confirmation: A Case Study for Media Trainers

March 28th, 2022 by

Judge Ketanji Brown Jackson’s confirmation hearings offered how-to lessons in remaining composed in the face of difficult interview questions.

diversity hands in

Accountability: Companies Should Measure Their Social Justice, DEI Efforts

March 28th, 2022 by

Companies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.