PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), as we celebrate Hispanic Heritage Month 2022. During the 20-minute session we talked about use of the words Hispanic, Latino and Latinx. In addition, we discussed what things PR pros are doing well, and not so well, when communicating with Hispanics. We also learned about HPRA's talent pipeline.
[Editor's Note: We experienced connection problems during the livestream. For your convenience, once you've reached the 2-minute mark (after Seth's first question), please skip to the 7-minute, 30- second mark to hear Sonia Diaz's answer. After that, the video and audio are fine. Thank you for watching.]