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When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.

PRNEWS talked with with Dwayna Haley, chief brand and communications officer, Metro Atlanta Chamber, and Neil Foote, principal lecturer, University of North Texas, about the current state of DEI.

In anticipation of ‘March Madness,’ this month we look at consumer engagement with social posts about the college basketball tournament across platforms. Notably, the share of consumer engagement for March Madness content on Facebook more… Continued

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.

A professor at an HBCU ‘went beyond’ for our author, influencing her career choice. In turn, she now offers ways PR pros can advocate for HBCU students.

We asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.

Mickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility. 

Quit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.

Companies and organizations need to move beyond Black History Month. Year-long engagement will bolster your DE&I effort, our writer argues.