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Getting your company ready for crisis can seem overwhelming.  Where do you start?  What will really make an impact?  The short answer is simple: start with your story.

We cannot view social media as nothing more than a sandbox for Gens Y and Z. Instead, embrace how media technology has changed the company-customer dynamic. Once you do, start adapting strategy to leverage changes and build respect and resilience in the face of criticism.

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.

Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.

Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread. 

Capital One communicator Kara Taylor shares her measurement plan. It includes quarterly reviews and rates and percentages over raw numbers.

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.