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Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action

July 21st, 2022 by

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

Earned Media’s Importance Will Grow as Recession Looms

July 21st, 2022 by

A slowing economy is the wrong time for companies to halt communication and marketing. Earned media is an efficient tool in such moments.

AP Stylebook

AP Style Update: Style and Grammar Basics

July 20th, 2022 by

For this installment, we explore grammar basics of AP style that most writers use on a daily basis. 

Data Illuminates Difference Between Corporate Values and Political Stands

July 19th, 2022 by

Taking a stand on a political issue doesn’t define corporate values. Instead, data show values is a company acting on its beliefs.

elon musk

Reluctant Twitter Owner Musk Poses Huge PR Problems

July 14th, 2022 by

How do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.

Page’s Approach for Handling Demanding Stakeholders: Create Societal Value

July 13th, 2022 by

Give props to Page (Arthur W. Page Society) for its just-released report “Stakeholder Capitalism and ESG: A Guide for Communication Leaders.” It’s transparent. “This is meant to be a study guide, not a white paper,”… Continued

[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech

July 12th, 2022 by

PRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.

Long Island Shows How Your Company Can Survive a Shark Attack

July 12th, 2022 by

On Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued

Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & Planning

July 11th, 2022 by

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

Opinion: PR Must Lead on Women’s Reproductive Rights

July 7th, 2022 by

From a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued