Stories by George Haj

Why Are Big Brands Still Mangling Crisis Response? Take These 6 Steps to Make Sure You Don’t

July 11th, 2019 by

Crisis management may be the topic du jour in the communications industry, but it still seems like with every new day, another big brand or Fortune 500 company with massive PR resources is enmeshed in some kind of crisis. Why do they keep screwing up? And how can you make sure your brand is ready to do better when crisis strikes?

Just Forget Facebook If You’re Trying to Reach Millennials

April 26th, 2019 by

It’s the generation that grew up with Facebook. But now, a survey of over a thousand Americans shows that the social platform that took over the internet at the turn of the millennium is losing its majority audience, predominately because of privacy concerns. So, where are millennials spending their screen time, and how are they buying?