During any crisis, company leaders should be bringing a diverse group of voices to the table to discuss the response—especially top PR pros and legal. But the traditional stereotype has PR professionals and lawyers battling in a crisis. Lawyers want to say nothing. PR pros want a quick and complete response. Meanwhile, the crisis may be unspooling and doing irrevocable damage to your brand. But it doesn’t have to be this way.
Stories by George Haj
Crisis management may be the topic du jour in the communications industry, but it still seems like with every new day, another big brand or Fortune 500 company with massive PR resources is enmeshed in some kind of crisis. Why do they keep screwing up? And how can you make sure your brand is ready to do better when crisis strikes?
It’s the generation that grew up with Facebook. But now, a survey of over a thousand Americans shows that the social platform that took over the internet at the turn of the millennium is losing its majority audience, predominately because of privacy concerns. So, where are millennials spending their screen time, and how are they buying?
Social media can be a brand’s greatest friend or greatest foe in a crisis. Being honest, saying you’re sorry and responding to complaints with an authentic voice are keys to success, a panel of communications experts told the PR News Crisis Management Summit this week. Here are a few more things you should consider.