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SNL case spoofs influencers meeting with president Joe Biden, Jen Psaki

White House’s TikTok Briefing Approach Could Use a Do-Over

March 14th, 2022 by

While some TikTok influencers seemed happy with the White House’s briefing on the war in Ukraine, others felt talked down to.

PRNEWS Crisis Summit Mixes Global Scenarios with Reality

March 10th, 2022 by

Some industry conferences are insular, oblivious to external events. That wasn’t so at the recent PRNEWS Crisis Management Summit in Miami Beach.

Communicators Can Help Reduce Misuse of Mental Health Terms

March 9th, 2022 by

A small upside of the pandemic is that appreciation for the importance of mental health has risen. Communicators can help ease an unintended consequence.

PRNEWS Announces Winners of 2022 Nonprofit Awards

March 8th, 2022 by

PRNEWS today announced the winners of its 2022 Nonprofit Awards. Check out this year’s list.

setting the doomsday clock

Offbeat PR: Promoting the Doomsday Clock

March 8th, 2022 by

Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

Fidelity Investments utilizers influencers on Instagram to build women's financial education community.

Hey, Business Leaders, Let’s Tackle Bad PR Behavior Together

March 7th, 2022 by

PR trade associations can’t penalize outliers like 5WPR’s Ronn Torossian, who cheated for profit. Business must join PR in eliminating unethical players.

Ronn Torossian Departs as 5WPR CEO, But Remains Chairman

March 4th, 2022 by

Ronn Torossian is gone as CEO of 5WPR, the firm’s disgraced founder told staff today in a letter.

newspapers lined up

Reading Signals to Get Your Earned Media Campaign Rolling

March 3rd, 2022 by

There are signals PR pros should spot as they build media campaigns for products and companies. Along with data metrics, they provide useful guideposts.

Ukrainian President Zelenskyy speaks at podium

Zelenskyy, Ukraine Winning War of Information, PR

March 2nd, 2022 by

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

PR Advice for Openly Political Artists: Know the Consequences

March 1st, 2022 by

PR advice is clear for artists who work globally and are openly political: know the consequences. Several Putin allies are learning this the hard way.