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A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.

PRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.

PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.