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A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.

Regardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued

PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.