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Winner: O’Malley Hansen Communications – Sharing the Mama Sagas As a way to build awareness and drive sales of Sara Lee Fresh Ideas pre-sliced deli meat, O’Malley Hansen Communications created the Mama Sagas video and social… Continued

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure… Continued

Winner: Roll International – Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight In March 2009, the FDA issued a precautionary pistachio nut recall, prompting a 60% sales plummet for Paramount Farms’ Wonderful Pistachios despite… Continued

Winner: General Electric – Jeff Immelt’s Renewing American Leadership Speech at West Point On Dec. 9, 2009, GE CEO Jeff Immelt delivered a speech to graduating cadets at the U.S. Military Academy at West Point. The speech focused… Continued

Winner: General Electric Co. – Resetting Responsibilities GE sought to increase visibility of its citizenship efforts internally and externally with its fifth annual Citizenship report, which integrated more Web interactivity than ever before. Called Resetting Responsibilities,… Continued

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source… Continued

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority… Continued

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.