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Winner: Western Governors University Indiana – Go Further with WGU Indiana To increase the enrollment of local Indiana residents, WGU Indiana’s PR team set out to build and extend the brand, aiming to stand out… Continued

Winner: American Society of Transplantation and Brownstein Group — Taking a Stand Against Arizona Medicaid Cuts In October 2010, the state government in Arizona under Gov. Jan Brewer (R-AZ) implemented changes to the adult Medicaid benefit… Continued

Winner: Population Services International – Healthy Lives Blog The world’s population was projected to reach 7 billion by Oct. 31, 2011, and it was on that date—not coincidentally—that Population Services International, a nonprofit organization that… Continued

Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued

Winner: United Nations Foundation In 2011 the UN Foundation’s communications team exceeded its goals in media placement, public outreach and online audience numbers. In telling the UN’s story and sharing the message that everyone has… Continued

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

Our 2012 Nonprofit PR Awards finalists faced down the challenges of this tough economic climate and delivered effective and compelling initiatives.