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2013 Nonprofit PR Awards: Digital PR and Marketing

March 11th, 2013 by

Co-Winner: American Psychological Association and Vanguard Communications – Psychotherapy: More than a Quick Fix Despite evidence showing psychotherapy to be an effective treatment option for emotional and behavioral health conditions, few Americans turn to psychotherapy… Continued

2013 Nonprofit PR Awards: PR On a Shoestring Budget

March 11th, 2013 by

Winner: Henson Consulting Inc. – Paris at the Harris: Building Buzz for the Best in Ballet In June 2012, the Harris Theater for music and dance in Chicago’s Millennium Park hosted one of the world’s… Continued

2013 Nonprofit PR Awards: Twitter Communications Campaign

March 11th, 2013 by

Winner: United Nations Foundation – RioPlusSocial The United Nations Foundation’s RioPlusSocial was perhaps the most important gathering of technology, social media and global leaders in the history of South America. This global conversation focused on… Continued

2013 Nonprofit PR Awards: Website

March 11th, 2013 by

Winner: CropLife America – CropLife America Website Refresh: www.croplifeamerica.org  In September 2012, croplifeamerica.org received a design refresh for its homepage and sub-pages. This redesign was unveiled at the 2012 CLA/RISE Annual Meeting, which was attended… Continued

2013 Nonprofit PR Awards: Video

March 11th, 2013 by

Winner: Ogilvy Public Relations Worldwide  – Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC) Controlling high blood pressure is… Continued

PR News to Honor the Best in Nonprofit Communications

February 22nd, 2013 by

Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.

With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers

January 21st, 2013 by

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.

As Social Media Evolves, Facebook May Hold the Most Promise for the Future

January 21st, 2013 by

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

2012 Platinum PR Awards: Twitter Campaign

September 15th, 2012 by

Co-Winner: American Airlines with Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment,… Continued

2012 Platinum PR Awards: Marketing Communications

September 15th, 2012 by

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued