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2010 Platinum PR Awards: Crisis Management

October 5th, 2010 by

Winner: Royal Caribbean/Weber Shandwick – Royal Caribbean’s Return to Haiti Royal Caribbean had long, close ties to Haiti as one of the country’s largest investors. However, a crucial decision to return ships to port in Labadee… Continued

2010 Platinum PR Awards: Public Affairs

October 5th, 2010 by

Winner: DePaul University – DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program Facing a financial deficit, the Illinois General Assembly planned to cut funding to the state’s Monetary Award Program… Continued

2010 Platinum PR Awards: Community Relations

October 5th, 2010 by

Winner: Cone Inc. with Time Warner Cable Time Warner Cable’s Connect a Million Minds Enlisting agency partner Cone, Time Warner Cable sought to align its philanthropy with its technologically forward-thinking image. The resulting Connect a Million… Continued

2010 Platinum PR Awards: Product Launch

October 5th, 2010 by

Winner: Xplor Riviera Maya – PR Launch Campaign for New Park Xplor How do you promote the launch of an eco-theme park in the middle of a worldwide financial crisis and immediately after a local sanitation… Continued

2010 Platinum PR Awards: Blog

October 5th, 2010 by

Winner: US Army with Weber Shandwick – Army Strong Stories Soldier To popularize the Army Strong Stories Soldier Blog blogging platform, Weber Shandwick and the U.S. Army successfully executed an integrated marketing campaign. In May… Continued

2010 Platinum PR Awards: Pro Bono Campaign

October 5th, 2010 by

Winner: The Marcus Group Inc. – Restoring Gilda’s Club NNJ Campaign Created in memory of the late comedian Gilda Radner, cancer support organization Gilda’s Club of Northern New Jersey was on the verge closing its doors… Continued

2010 Platinum PR Awards: Cause-Related Marketing

October 5th, 2010 by

Winner: Paine PR – Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets Building on a successful 2008 campaign that featured celebrity spokesperson Felicity Huffman, in 2009 Paine PR… Continued

2010 Platinum PR Awards: Podcast/Videocast

October 5th, 2010 by

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued

2010 Platinum PR Awards: Annual Report

October 5th, 2010 by

Winner: Aetna – Aetna Annual Report – “Creating Value, Shaping the Future” Seeking to provide an engaging context for its annual report, Aetna released its first-ever online summary in spring 2010. As part of an initiative… Continued

Nonprofit PR Awards Finalists Announced

October 4th, 2010 by

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.