Stories by Caysey Welton


How Brands Can Evaluate a Corporate Social Responsibility (CSR) Program

October 15th, 2019 by

Corporate social responsibility is a win-win program for your brand. Not only will your company be improving your stakeholders’ community, but your CSR programs can also enhance team-building efforts.

Nonprofit PR Awards: Video and/or Podcast Program

February 26th, 2014 by

National Association of Broadcasters  – OK2TALK: Giving Youth a Voice to Discuss Mental Health  When 1 in 4 teens and young adults feel alone, unloved and isolated because of mental illness, how can a communications… Continued

Nonprofit PR Awards: Social Responsibility

February 26th, 2014 by

Office Depot Foundation  – “Be The Difference. Speak Up Against Bullying” Program  In the spring of 2013, a rare opportunity was presented to the Office Depot Foundation. Office Depot announced a branded partnership with British… Continued

Nonprofit PR Awards: Public Service

February 26th, 2014 by

Schmidt Public Affairs/DaVita – Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness  To raise awareness about kidney disease and encourage preventative treatment, Schmidt Public Affairs and client DaVita teamed up with NBA… Continued

Nonprofit PR Awards: Website

February 26th, 2014 by

American Society for Aesthetic Plastic Surgery  – Knowledge is a Beautiful Thing.  A downturned economy, coupled with new, and in some cases, unscrupulous entrants into the plastic surgery sector resulted in a negative impact for… Continued

12 Questions You Need to Ask About Your CSR Program

January 15th, 2014 by

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.

What Brands Need to Know About Facebook’s Latest Acquisition

January 14th, 2014 by

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

Lessons From Chris Christie’s Career-Threatening Crisis

January 9th, 2014 by

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.

How to Optimize Press Releases for Shareability

January 6th, 2014 by

PR News asked Taylor Cole, director of public relations and social media at, a few questions on how to write better, shareworthy press releases.

Cheerios Listens to Popular Opinion, Removes GMOs

January 3rd, 2014 by

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.