Corporate social responsibility is a win-win program for your brand. Not only will your company be improving your stakeholders’ community, but your CSR programs can also enhance team-building efforts.
Stories by Caysey Welton
How Brands Can Evaluate a Corporate Social Responsibility (CSR) ProgramOctober 15th, 2019 by Caysey Welton
Nonprofit PR Awards: Video and/or Podcast ProgramFebruary 26th, 2014 by Caysey Welton
National Association of Broadcasters – OK2TALK: Giving Youth a Voice to Discuss Mental Health When 1 in 4 teens and young adults feel alone, unloved and isolated because of mental illness, how can a communications… Continued
Nonprofit PR Awards: Social ResponsibilityFebruary 26th, 2014 by Caysey Welton
Office Depot Foundation – “Be The Difference. Speak Up Against Bullying” Program In the spring of 2013, a rare opportunity was presented to the Office Depot Foundation. Office Depot announced a branded partnership with British… Continued
Nonprofit PR Awards: Public ServiceFebruary 26th, 2014 by Caysey Welton
Schmidt Public Affairs/DaVita – Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness To raise awareness about kidney disease and encourage preventative treatment, Schmidt Public Affairs and client DaVita teamed up with NBA… Continued
Nonprofit PR Awards: WebsiteFebruary 26th, 2014 by Caysey Welton
American Society for Aesthetic Plastic Surgery – Knowledge is a Beautiful Thing. A downturned economy, coupled with new, and in some cases, unscrupulous entrants into the plastic surgery sector resulted in a negative impact for… Continued
12 Questions You Need to Ask About Your CSR ProgramJanuary 15th, 2014 by Caysey Welton
Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.
What Brands Need to Know About Facebook’s Latest AcquisitionJanuary 14th, 2014 by Caysey Welton
Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.
Lessons From Chris Christie’s Career-Threatening CrisisJanuary 9th, 2014 by Caysey Welton
Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
How to Optimize Press Releases for ShareabilityJanuary 6th, 2014 by Caysey Welton
PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.
Cheerios Listens to Popular Opinion, Removes GMOsJanuary 3rd, 2014 by Caysey Welton
General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.