Winner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued
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2012 Platinum PR Awards: Online Communications
September 15th, 2012 by PRNEWSWinner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued
2012 Platinum PR awards: Branding
September 15th, 2012 by PRNEWSWinner: Hanna Lee Communications – Campari’s ‘Year of the Negroni’ To position Campari as a cocktail category leader and stir things up, Hanna Lee set three objectives: make Campari drinks the choice of the foodie and… Continued
2012 Platinum PR Awards: Web Site Marketing
September 15th, 2012 by PRNEWSWinner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued
2012 Platinum PR Awards: Multicultural Campaign
September 15th, 2012 by PRNEWSWinner: Hilton Hotels & Resort – Announcing an Authentic Experience For Chinese Travelers In the past decade, the number of Chinese citizens traveling abroad has grown from virtually zero to an estimated 56 million in 2011. Thus,… Continued
2012 Platinum PR Awards: Annual Report
September 15th, 2012 by PRNEWSCo-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s… Continued
2012 Platinum PR Awards: Trade Show/Event PR
September 15th, 2012 by PRNEWSWinner: Hill+Knowlton Strategies Ford Motor Company at CES 2012: We are a Technology Company Ford, looking to lead the technology conversations—not with GM or Chrysler, but with Google, IBM and Apple—looked to the 2012 International Consumer… Continued
2012 Platinum PR Awards: Media Relations
September 15th, 2012 by PRNEWSCo-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued
2012 Platinum PR Awards: Blog
September 15th, 2012 by PRNEWSWinner: Apriso Corporation – Building Thought Leadership for a ‘Manufacturing Transformation’ Looking to build thought leadership in a ever-changing industry, Apriso’s “Manufacturing Transformation” blog reports on big changes and challenges currently in process within the manufacturing industry, as it has become increasingly… Continued
2012 Platinum PR Awards: Speeches
September 15th, 2012 by PRNEWSWinner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued