Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.
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While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk
December 6th, 2010 by PRNEWSWith CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.
2010 NonProfit PR Awards: PR on a Shoestring Budget
November 3rd, 2010 by PRNEWSWinner: Smithsonian’s National Museum of American History – Vince & Larry Crash into the Smithsonian (July 14, 2010) To raise awareness around the National Museum of American History’s work in collecting objects relating to auto safety,… Continued
2010 NonProfit PR Awards: Member and/or Volunteer Campaign
November 3rd, 2010 by PRNEWSWinner: Jones Public Affairs – Breast Cancer M.A.P. Project After a medical report confirmed a positive link between survival of cancer with emotional and social support for people with cancer, the Cancer Support Community (CSC) created… Continued
2010 NonProfit PR Awards: Media Relations
November 3rd, 2010 by PRNEWSWinner: National Football League – NFL ‘A Crucial Catch’ Breast Cancer Awareness Campaign The National Football League may seem like an unlikely partner for Breast Cancer Awareness. But with a million women watching the games, the… Continued
2010 NonProfit PR Awards: Marketing
November 3rd, 2010 by PRNEWSWinner: Legacy – Truth Tour 2009-2010 In its 11th season, the truth Orange Summer Tour successfully educated and engaged teens by delivering bold, thoughtful anti-smoking messages around the country and through a barrage of media outlets.… Continued
2010 NonProfit PR Awards: Green PR
November 3rd, 2010 by PRNEWSWinner: American Society of Landscape Architects/Lady Bird Johnson Wildflower Center at the University of Texas/ U.S. Botanic Garden – The Sustainable Sites Initiative According to a survey from the American Society of Landscape Architects, only 10.1%… Continued
2010 NonProfit PR Awards: Fundraising Campaign
November 3rd, 2010 by PRNEWSWinner: United Nations Foundation – Send a Net, Save a Life, See a Game The United Nations Foundation’s Nothing But Nets campaign has provided insecticide-treated bed nets to fight malaria in Africa since 2007. In 2009,… Continued
2010 NonProfit PR Awards: Event PR
November 3rd, 2010 by PRNEWSWinner: Kent State University – Commemorating the 40th Anniversary of May 4, 1970, Shootings at Kent State University Kent State staff were charged to orchestrate the commemoration of the 40th anniversary of the campus shootings that… Continued
2010 NonProfit PR Awards: Website
November 3rd, 2010 by PRNEWSWinner: AICPA – Start Here, Go Places Web site If you’re looking to get students excited about accounting, why not take a page from the video gaming world? The American Institute of Certified Public Accountants (AICPA)… Continued