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Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement… Continued

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued