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Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press… Continued

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis In the immediate aftermath of the devastating March 2011 earthquake in Japan, American public opinion shifted from 57% in support… Continued

Winner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma… Continued

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.