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Winner: SPI: The Plastics Industry Trade Association SPI determined the best way to get the Millennial generation (people ages 18-29) to see the benefits of plastics in an environmentally sustainable world was to speak to them… Continued

Winner: Zeno Group on behalf of American Urological Association Foundation & NFL – Know Your Stats about Prostate Cancer Talk about fantasy football. If you want to break through media clutter, it’s pretty sweet to have… Continued

Winner: Kaiser Permanente Kaiser Permanente built upon its reputation for leadership in healthcare in 2009 with a number of high-profile campaigns, including a partnership with Eating Well to promote KP’s commitment to farmers’ markets and sustainable… Continued

Winner: Pool Safety Council/Gibraltar Associates – Pool Drain Danger – Raising Awareness, Saving Lives Drowning is the second-leading cause of death among children ages 1-14, and entrapment in a pool, spa or hot tub drain is… Continued

Winner: Legacy Foundation – Legacy Progress Report: The Voices of Change With the publication of its 2009 annual report, Legacy Foundation achieved its goals of highlighting its accomplishments over the past two years, marking its 10-year… Continued

Winner: American Heart Association – 2020: Ideal Health & My Life Check Building on a 2010 scientific study that identified seven health factors and lifestyle behaviors that contribute to heart health, the American Heart Association looked… Continued

Winner: The New York Public Library – Don’t Close the Book on Libraries A potential budget cut of $37 million in spring 2010 motivated the New York Public Library to launch a 360 degree campaign centered… Continued

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

Winner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both… Continued

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued